#723DB3#723DB3

#723DB3 is a mid, vivid violet. Relative luminance 0.102; OKLCH L 48.7% C 0.179 H 300.5°. Best body text is #FFFFFF at 6.92:1 contrast (WCAG AA passes).

Color values

HEX	#723DB3
RGB	rgb(114, 61, 179)
HSL	hsl(267, 49%, 47%)
HSV	hsv(267, 66%, 70%)
CMYK	cmyk(36.3%, 65.9%, 0%, 29.8%)
CIE-LAB	lab(38.14, 46.90, -54.20)
CIE-LCH	lch(38.14, 71.67, 310.87°)
OKLab	oklab(48.72% 0.0908 -0.1542)
OKLCH	oklch(48.72% 0.179 300.5)
XYZ	xyz(16.7429, 10.1694, 43.7199)
Luminance	0.1017 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723DB3 #7EB33D

analogous

#3D43B3 #723DB3 #AD3DB3

triadic

#723DB3 #B3723D #3DB372

tetradic

#723DB3 #B33D43 #7EB33D #3DB3AD

square

#723DB3 #B33D43 #7EB33D #3DB3AD

split-complementary

#723DB3 #B3AD3D #43B33D

monochromatic

#381E58 #552D85 #723DB3 #9163CA #B291D9

Accessibility & contrast

On white

6.92

#723DB3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.03

#723DB3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723DB3

6.92:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723DB3	#FFFFFF	#000000	##FFFFFF
##723DB3	1.00	6.92	3.03	6.92
#FFFFFF	6.92	1.00	21.00	1.00
#000000	3.03	21.00	1.00	21.00
##FFFFFF	6.92	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0059B7

Deuteranopia (green-blind)

#0059B0

Tritanopia (blue-blind)

#645873

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #723db3;
/* rgb */ color: rgb(114, 61, 179);
/* oklch */ color: oklch(48.7% 0.179 300.5);

Tailwind

colors: {
  custom: {
    50: '#9f76ca',
    500: '#723db3',
    950: '#000000',
  },
}

SCSS

$custom: #723db3;
$custom-light: #9f76ca;
$custom-dark: #000000;

JSON

{
  "hex": "#723db3",
  "rgb": {
    "r": 114,
    "g": 61,
    "b": 179
  },
  "hsl": {
    "h": 266.949,
    "s": 49.167,
    "l": 47.059
  },
  "oklch": {
    "l": 0.48721,
    "c": 0.17895,
    "h": 300.5
  },
  "luminance": 0.1017
}

Semantic roles & 50–950 ramp

primary

#723DB3

secondary

#A9C587

accent

#D94F9B

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #723DB3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →