#723DB1#723DB1

#723DB1 is a mid, vivid violet. Relative luminance 0.101; OKLCH L 48.6% C 0.177 H 301.0°. Best body text is #FFFFFF at 6.96:1 contrast (WCAG AA passes).

Color values

HEX	#723DB1
RGB	rgb(114, 61, 177)
HSL	hsl(267, 49%, 47%)
HSV	hsv(267, 66%, 69%)
CMYK	cmyk(35.6%, 65.5%, 0%, 30.6%)
CIE-LAB	lab(38.00, 46.39, -53.24)
CIE-LCH	lch(38.00, 70.62, 311.07°)
OKLab	oklab(48.57% 0.091 -0.1514)
OKLCH	oklch(48.57% 0.177 301)
XYZ	xyz(16.5421, 10.0891, 42.6623)
Luminance	0.1009 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723DB1 #7CB13D

analogous

#3D42B1 #723DB1 #AC3DB1

triadic

#723DB1 #B1723D #3DB172

tetradic

#723DB1 #B13D42 #7CB13D #3DB1AC

square

#723DB1 #B13D42 #7CB13D #3DB1AC

split-complementary

#723DB1 #B1AC3D #42B13D

monochromatic

#371E56 #552D83 #723DB1 #9162C9 #B190D9

Accessibility & contrast

On white

6.96

#723DB1 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.02

#723DB1 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723DB1

6.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723DB1	#FFFFFF	#000000	##FFFFFF
##723DB1	1.00	6.96	3.02	6.96
#FFFFFF	6.96	1.00	21.00	1.00
#000000	3.02	21.00	1.00	21.00
##FFFFFF	6.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0059B5

Deuteranopia (green-blind)

#0659AF

Tritanopia (blue-blind)

#655771

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #723db1;
/* rgb */ color: rgb(114, 61, 177);
/* oklch */ color: oklch(48.6% 0.177 301.0);

Tailwind

colors: {
  custom: {
    50: '#9f76c9',
    500: '#723db1',
    950: '#000000',
  },
}

SCSS

$custom: #723db1;
$custom-light: #9f76c9;
$custom-dark: #000000;

JSON

{
  "hex": "#723db1",
  "rgb": {
    "r": 114,
    "g": 61,
    "b": 177
  },
  "hsl": {
    "h": 267.414,
    "s": 48.739,
    "l": 46.667
  },
  "oklch": {
    "l": 0.48572,
    "c": 0.17664,
    "h": 301
  },
  "luminance": 0.10089
}

Semantic roles & 50–950 ramp

primary

#723DB1

secondary

#A8C486

accent

#D8509A

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #723DB1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →