#723DAF#723DAF

#723DAF is a mid, vivid violet. Relative luminance 0.100; OKLCH L 48.4% C 0.174 H 301.5°. Best body text is #FFFFFF at 7.00:1 contrast (WCAG AA passes).

Color values

HEX	#723DAF
RGB	rgb(114, 61, 175)
HSL	hsl(268, 48%, 46%)
HSV	hsv(268, 65%, 69%)
CMYK	cmyk(34.9%, 65.1%, 0%, 31.4%)
CIE-LAB	lab(37.86, 45.89, -52.29)
CIE-LCH	lch(37.86, 69.57, 311.27°)
OKLab	oklab(48.43% 0.0912 -0.1486)
OKLCH	oklch(48.43% 0.174 301.5)
XYZ	xyz(16.3442, 10.0100, 41.6202)
Luminance	0.1001 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723DAF #7AAF3D

analogous

#3D41AF #723DAF #AB3DAF

triadic

#723DAF #AF723D #3DAF72

tetradic

#723DAF #AF3D41 #7AAF3D #3DAFAB

square

#723DAF #AF3D41 #7AAF3D #3DAFAB

split-complementary

#723DAF #AFAB3D #41AF3D

monochromatic

#371D54 #542D82 #723DAF #9161C8 #B18FD8

Accessibility & contrast

On white

7.00

#723DAF on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

3.00

#723DAF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723DAF

7.00:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723DAF	#FFFFFF	#000000	##FFFFFF
##723DAF	1.00	7.00	3.00	7.00
#FFFFFF	7.00	1.00	21.00	1.00
#000000	3.00	21.00	1.00	21.00
##FFFFFF	7.00	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0058B3

Deuteranopia (green-blind)

#0E59AD

Tritanopia (blue-blind)

#655670

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #723daf;
/* rgb */ color: rgb(114, 61, 175);
/* oklch */ color: oklch(48.4% 0.174 301.5);

Tailwind

colors: {
  custom: {
    50: '#9f76c8',
    500: '#723daf',
    950: '#000000',
  },
}

SCSS

$custom: #723daf;
$custom-light: #9f76c8;
$custom-dark: #000000;

JSON

{
  "hex": "#723daf",
  "rgb": {
    "r": 114,
    "g": 61,
    "b": 175
  },
  "hsl": {
    "h": 267.895,
    "s": 48.305,
    "l": 46.275
  },
  "oklch": {
    "l": 0.48425,
    "c": 0.17434,
    "h": 301.5
  },
  "luminance": 0.1001
}

Semantic roles & 50–950 ramp

primary

#723DAF

secondary

#A6C385

accent

#D85099

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #723DAF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →