#723DAD#723DAD

#723DAD is a mid, vivid violet. Relative luminance 0.099; OKLCH L 48.3% C 0.172 H 302.1°. Best body text is #FFFFFF at 7.03:1 contrast (WCAG AA passes).

Color values

HEX	#723DAD
RGB	rgb(114, 61, 173)
HSL	hsl(268, 48%, 46%)
HSV	hsv(268, 65%, 68%)
CMYK	cmyk(34.1%, 64.7%, 0%, 32.2%)
CIE-LAB	lab(37.72, 45.38, -51.32)
CIE-LCH	lch(37.72, 68.51, 311.48°)
OKLab	oklab(48.28% 0.0914 -0.1458)
OKLCH	oklch(48.28% 0.172 302.1)
XYZ	xyz(16.1492, 9.9320, 40.5933)
Luminance	0.0993 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723DAD #78AD3D

analogous

#3D40AD #723DAD #AA3DAD

triadic

#723DAD #AD723D #3DAD72

tetradic

#723DAD #AD3D40 #78AD3D #3DADAA

square

#723DAD #AD3D40 #78AD3D #3DADAA

split-complementary

#723DAD #ADAA3D #40AD3D

monochromatic

#361D53 #542D80 #723DAD #9160C7 #B08DD7

Accessibility & contrast

On white

7.03

#723DAD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.99

#723DAD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723DAD

7.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723DAD	#FFFFFF	#000000	##FFFFFF
##723DAD	1.00	7.03	2.99	7.03
#FFFFFF	7.03	1.00	21.00	1.00
#000000	2.99	21.00	1.00	21.00
##FFFFFF	7.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0058B0

Deuteranopia (green-blind)

#1358AB

Tritanopia (blue-blind)

#66556F

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #723dad;
/* rgb */ color: rgb(114, 61, 173);
/* oklch */ color: oklch(48.3% 0.172 302.1);

Tailwind

colors: {
  custom: {
    50: '#9f76c6',
    500: '#723dad',
    950: '#000000',
  },
}

SCSS

$custom: #723dad;
$custom-light: #9f76c6;
$custom-dark: #000000;

JSON

{
  "hex": "#723dad",
  "rgb": {
    "r": 114,
    "g": 61,
    "b": 173
  },
  "hsl": {
    "h": 268.393,
    "s": 47.863,
    "l": 45.882
  },
  "oklch": {
    "l": 0.4828,
    "c": 0.17202,
    "h": 302.1
  },
  "luminance": 0.09932
}

Semantic roles & 50–950 ramp

primary

#723DAD

secondary

#A5C284

accent

#D75098

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #723DAD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →