#723DAA#723DAA

#723DAA is a mid, vivid violet. Relative luminance 0.098; OKLCH L 48.1% C 0.169 H 302.9°. Best body text is #FFFFFF at 7.09:1 contrast (WCAG AA passes).

Color values

HEX	#723DAA
RGB	rgb(114, 61, 170)
HSL	hsl(269, 47%, 45%)
HSV	hsv(269, 64%, 67%)
CMYK	cmyk(32.9%, 64.1%, 0%, 33.3%)
CIE-LAB	lab(37.51, 44.63, -49.87)
CIE-LCH	lch(37.51, 66.92, 311.82°)
OKLab	oklab(48.06% 0.0916 -0.1415)
OKLCH	oklch(48.06% 0.169 302.9)
XYZ	xyz(15.8622, 9.8172, 39.0817)
Luminance	0.0982 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

#533CC6

ΔE00 7.26

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723DAA #75AA3D

analogous

#3D3FAA #723DAA #A83DAA

triadic

#723DAA #AA723D #3DAA72

tetradic

#723DAA #AA3D3F #75AA3D #3DAAA8

square

#723DAA #AA3D3F #75AA3D #3DAAA8

split-complementary

#723DAA #AAA83D #3FAA3D

monochromatic

#361D50 #542D7D #723DAA #915FC5 #B08CD6

Accessibility & contrast

On white

7.09

#723DAA on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.96

#723DAA on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723DAA

7.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723DAA	#FFFFFF	#000000	##FFFFFF
##723DAA	1.00	7.09	2.96	7.09
#FFFFFF	7.09	1.00	21.00	1.00
#000000	2.96	21.00	1.00	21.00
##FFFFFF	7.09	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0057AD

Deuteranopia (green-blind)

#1A58A8

Tritanopia (blue-blind)

#67546E

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #723daa;
/* rgb */ color: rgb(114, 61, 170);
/* oklch */ color: oklch(48.1% 0.169 302.9);

Tailwind

colors: {
  custom: {
    50: '#9f76c4',
    500: '#723daa',
    950: '#000000',
  },
}

SCSS

$custom: #723daa;
$custom-light: #9f76c4;
$custom-dark: #000000;

JSON

{
  "hex": "#723daa",
  "rgb": {
    "r": 114,
    "g": 61,
    "b": 170
  },
  "hsl": {
    "h": 269.174,
    "s": 47.186,
    "l": 45.294
  },
  "oklch": {
    "l": 0.48063,
    "c": 0.16855,
    "h": 302.9
  },
  "luminance": 0.09817
}

Semantic roles & 50–950 ramp

primary

#723DAA

secondary

#A2C082

accent

#D75196

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #723DAA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →