#723DA8#723DA8

#723DA8 is a mid, vivid violet. Relative luminance 0.097; OKLCH L 47.9% C 0.166 H 303.5°. Best body text is #FFFFFF at 7.12:1 contrast (WCAG AA passes).

Color values

HEX	#723DA8
RGB	rgb(114, 61, 168)
HSL	hsl(270, 47%, 45%)
HSV	hsv(270, 64%, 66%)
CMYK	cmyk(32.1%, 63.7%, 0%, 34.1%)
CIE-LAB	lab(37.38, 44.12, -48.90)
CIE-LCH	lch(37.38, 65.86, 312.06°)
OKLab	oklab(47.92% 0.0917 -0.1386)
OKLCH	oklch(47.92% 0.166 303.5)
XYZ	xyz(15.6744, 9.7421, 38.0928)
Luminance	0.0974 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723DA8 #73A83D

analogous

#3D3DA8 #723DA8 #A83DA8

triadic

#723DA8 #A8723D #3DA872

tetradic

#723DA8 #A83D3D #73A83D #3DA8A8

square

#723DA8 #A83D3D #73A83D #3DA8A8

split-complementary

#723DA8 #A8A83D #3DA83D

monochromatic

#351C4E #542D7B #723DA8 #915EC4 #AF8BD5

Accessibility & contrast

On white

7.12

#723DA8 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.95

#723DA8 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723DA8

7.12:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723DA8	#FFFFFF	#000000	##FFFFFF
##723DA8	1.00	7.12	2.95	7.12
#FFFFFF	7.12	1.00	21.00	1.00
#000000	2.95	21.00	1.00	21.00
##FFFFFF	7.12	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0057AB

Deuteranopia (green-blind)

#1E58A6

Tritanopia (blue-blind)

#68546D

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #723da8;
/* rgb */ color: rgb(114, 61, 168);
/* oklch */ color: oklch(47.9% 0.166 303.5);

Tailwind

colors: {
  custom: {
    50: '#9e76c2',
    500: '#723da8',
    950: '#000000',
  },
}

SCSS

$custom: #723da8;
$custom-light: #9e76c2;
$custom-dark: #000000;

JSON

{
  "hex": "#723da8",
  "rgb": {
    "r": 114,
    "g": 61,
    "b": 168
  },
  "hsl": {
    "h": 269.72,
    "s": 46.725,
    "l": 44.902
  },
  "oklch": {
    "l": 0.47921,
    "c": 0.16623,
    "h": 303.5
  },
  "luminance": 0.09742
}

Semantic roles & 50–950 ramp

primary

#723DA8

secondary

#A1BF81

accent

#D65195

background

#FAF7FC

surface

#F3EDF8

border

#CDC8D1

text

#0F0912

muted

#7F7B81

Preview Lab

Preview with #723DA8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →