#723DA3#723DA3

#723DA3 is a mid, vivid violet. Relative luminance 0.096; OKLCH L 47.6% C 0.160 H 305.0°. Best body text is #FFFFFF at 7.21:1 contrast (WCAG AA passes).

Color values

HEX	#723DA3
RGB	rgb(114, 61, 163)
HSL	hsl(271, 46%, 44%)
HSV	hsv(271, 63%, 64%)
CMYK	cmyk(30.1%, 62.6%, 0%, 36.1%)
CIE-LAB	lab(37.04, 42.88, -46.45)
CIE-LCH	lch(37.04, 63.22, 312.72°)
OKLab	oklab(47.57% 0.092 -0.1314)
OKLCH	oklch(47.57% 0.16 305)
XYZ	xyz(15.2176, 9.5593, 35.6867)
Luminance	0.0956 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723DA3 #6EA33D

analogous

#3F3DA3 #723DA3 #A33DA1

triadic

#723DA3 #A3723D #3DA372

tetradic

#723DA3 #A33F3D #6EA33D #3DA1A3

square

#723DA3 #A33F3D #6EA33D #3DA1A3

split-complementary

#723DA3 #A1A33D #3DA33F

monochromatic

#341C4A #532C76 #723DA3 #915BC2 #AF88D2

Accessibility & contrast

On white

7.21

#723DA3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.91

#723DA3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723DA3

7.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723DA3	#FFFFFF	#000000	##FFFFFF
##723DA3	1.00	7.21	2.91	7.21
#FFFFFF	7.21	1.00	21.00	1.00
#000000	2.91	21.00	1.00	21.00
##FFFFFF	7.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0056A6

Deuteranopia (green-blind)

#2557A1

Tritanopia (blue-blind)

#69526A

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #723da3;
/* rgb */ color: rgb(114, 61, 163);
/* oklch */ color: oklch(47.6% 0.160 305.0);

Tailwind

colors: {
  custom: {
    50: '#9e75bf',
    500: '#723da3',
    950: '#000000',
  },
}

SCSS

$custom: #723da3;
$custom-light: #9e75bf;
$custom-dark: #000000;

JSON

{
  "hex": "#723da3",
  "rgb": {
    "r": 114,
    "g": 61,
    "b": 163
  },
  "hsl": {
    "h": 271.176,
    "s": 45.536,
    "l": 43.922
  },
  "oklch": {
    "l": 0.4757,
    "c": 0.16042,
    "h": 305
  },
  "luminance": 0.09559
}

Semantic roles & 50–950 ramp

primary

#723DA3

secondary

#9DBD7F

accent

#D55391

background

#FAF7FB

surface

#F3EDF7

border

#CDC8D0

text

#0F0812

muted

#7F7B81

Preview Lab

Preview with #723DA3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →