#723D4E#723D4E
#723D4E is a dark, moderate pink. Relative luminance 0.075; OKLCH L 43.1% C 0.077 H 0.3°. Best body text is #FFFFFF at 8.42:1 contrast (WCAG AA passes).
Color values
| HEX | #723D4E |
|---|---|
| RGB | rgb(114, 61, 78) |
| HSL | hsl(341, 30%, 34%) |
| HSV | hsv(341, 46%, 45%) |
| CMYK | cmyk(0%, 46.5%, 31.6%, 55.3%) |
| CIE-LAB | lab(32.84, 25.38, 0.03) |
| CIE-LCH | lch(32.84, 25.38, 0.06°) |
| OKLab | oklab(43.1% 0.0769 0.0004) |
| OKLCH | oklch(43.1% 0.077 0.3) |
| XYZ | xyz(9.9837, 7.4658, 8.1215) |
| Luminance | 0.0746 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Brownish Purple
#76424E
ΔE00 2.33
Purplish Brown
#6B4247
ΔE00 4.98
Purple Brown
#673A3F
ΔE00 5.16
Dark Mauve
#874C62
ΔE00 6.16
Dirty Purple
#734A65
ΔE00 6.69
Wine
#722F37
ΔE00 7.00
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#723D4E #3D7261
analogous
#723D69 #723D4E #72473D
triadic
#723D4E #4E723D #3D4E72
tetradic
#723D4E #69723D #3D7261 #473D72
square
#723D4E #69723D #3D7261 #473D72
split-complementary
#723D4E #3D7247 #3D6972
monochromatic
#221217 #4A2833 #723D4E #9A5269 #B57589
Accessibility & contrast
On white
8.42
#723D4E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.49
#723D4E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #723D4E
8.42:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##723D4E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##723D4E | 1.00 | 8.42 | 2.49 | 8.42 |
| #FFFFFF | 8.42 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.49 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.42 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#45474F
Deuteranopia (green-blind)
#52514D
Tritanopia (blue-blind)
#7A3943
Achromatopsia (no color)
#4D4D4D
Design tokens & code
CSS
--color: #723d4e; /* rgb */ color: rgb(114, 61, 78); /* oklch */ color: oklch(43.1% 0.077 0.3);
Tailwind
colors: {
custom: {
50: '#9c747f',
500: '#723d4e',
950: '#000000',
},
}SCSS
$custom: #723d4e; $custom-light: #9c747f; $custom-dark: #000000;
JSON
{
"hex": "#723d4e",
"rgb": {
"r": 114,
"g": 61,
"b": 78
},
"hsl": {
"h": 340.755,
"s": 30.286,
"l": 34.314
},
"oklch": {
"l": 0.43098,
"c": 0.07685,
"h": 0.3
},
"luminance": 0.07465
}Semantic roles & 50–950 ramp
primary
#723D4E
secondary
#6C9F8F
accent
#C7A661
background
#F9F7F7
surface
#F2EDEE
border
#CCC8C9
text
#0E080A
muted
#7E7B7C