#723D4C#723D4C

#723D4C is a dark, moderate pink. Relative luminance 0.074; OKLCH L 43.0% C 0.076 H 2.7°. Best body text is #FFFFFF at 8.44:1 contrast (WCAG AA passes).

Color values

HEX	#723D4C
RGB	rgb(114, 61, 76)
HSL	hsl(343, 30%, 34%)
HSV	hsv(343, 46%, 45%)
CMYK	cmyk(0%, 46.5%, 33.3%, 55.3%)
CIE-LAB	lab(32.78, 25.09, 1.22)
CIE-LCH	lch(32.78, 25.12, 2.79°)
OKLab	oklab(43.03% 0.0761 0.0035)
OKLCH	oklch(43.03% 0.076 2.7)
XYZ	xyz(9.9131, 7.4375, 7.7496)
Luminance	0.0744 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723D4C #3D7263

analogous

#723D67 #723D4C #72493D

triadic

#723D4C #4C723D #3D4C72

tetradic

#723D4C #67723D #3D7263 #493D72

square

#723D4C #67723D #3D7263 #493D72

split-complementary

#723D4C #3D7249 #3D6772

monochromatic

#221217 #4A2831 #723D4C #9A5267 #B57587

Accessibility & contrast

On white

8.44

#723D4C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.49

#723D4C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723D4C

8.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723D4C	#FFFFFF	#000000	##FFFFFF
##723D4C	1.00	8.44	2.49	8.44
#FFFFFF	8.44	1.00	21.00	1.00
#000000	2.49	21.00	1.00	21.00
##FFFFFF	8.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#45474C

Deuteranopia (green-blind)

#53514B

Tritanopia (blue-blind)

#7A3942

Achromatopsia (no color)

#4D4D4D

Design tokens & code

CSS

--color: #723d4c;
/* rgb */ color: rgb(114, 61, 76);
/* oklch */ color: oklch(43.0% 0.076 2.7);

Tailwind

colors: {
  custom: {
    50: '#9c747e',
    500: '#723d4c',
    950: '#000000',
  },
}

SCSS

$custom: #723d4c;
$custom-light: #9c747e;
$custom-dark: #000000;

JSON

{
  "hex": "#723d4c",
  "rgb": {
    "r": 114,
    "g": 61,
    "b": 76
  },
  "hsl": {
    "h": 343.019,
    "s": 30.286,
    "l": 34.314
  },
  "oklch": {
    "l": 0.43031,
    "c": 0.07613,
    "h": 2.7
  },
  "luminance": 0.07437
}

Semantic roles & 50–950 ramp

primary

#723D4C

secondary

#6C9F91

accent

#C7AA61

background

#F9F7F7

surface

#F2EDEE

border

#CCC8C9

text

#0E0809

muted

#7E7B7B

Preview Lab

Preview with #723D4C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →