#723D49#723D49

#723D49 is a dark, moderate red. Relative luminance 0.074; OKLCH L 42.9% C 0.075 H 6.2°. Best body text is #FFFFFF at 8.47:1 contrast (WCAG AA passes).

Color values

HEX	#723D49
RGB	rgb(114, 61, 73)
HSL	hsl(346, 30%, 34%)
HSV	hsv(346, 46%, 45%)
CMYK	cmyk(0%, 46.5%, 36%, 55.3%)
CIE-LAB	lab(32.69, 24.66, 3.03)
CIE-LCH	lch(32.69, 24.85, 7.00°)
OKLab	oklab(42.93% 0.0748 0.0082)
OKLCH	oklch(42.93% 0.075 6.2)
XYZ	xyz(9.8112, 7.3968, 7.2130)
Luminance	0.0740 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723D49 #3D7266

analogous

#723D64 #723D49 #724C3D

triadic

#723D49 #49723D #3D4972

tetradic

#723D49 #64723D #3D7266 #4C3D72

square

#723D49 #64723D #3D7266 #4C3D72

split-complementary

#723D49 #3D724C #3D6472

monochromatic

#221216 #4A282F #723D49 #9A5263 #B57583

Accessibility & contrast

On white

8.47

#723D49 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.48

#723D49 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723D49

8.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723D49	#FFFFFF	#000000	##FFFFFF
##723D49	1.00	8.47	2.48	8.47
#FFFFFF	8.47	1.00	21.00	1.00
#000000	2.48	21.00	1.00	21.00
##FFFFFF	8.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#464749

Deuteranopia (green-blind)

#535148

Tritanopia (blue-blind)

#7A3841

Achromatopsia (no color)

#4D4D4D

Design tokens & code

CSS

--color: #723d49;
/* rgb */ color: rgb(114, 61, 73);
/* oklch */ color: oklch(42.9% 0.075 6.2);

Tailwind

colors: {
  custom: {
    50: '#9c747b',
    500: '#723d49',
    950: '#000000',
  },
}

SCSS

$custom: #723d49;
$custom-light: #9c747b;
$custom-dark: #000000;

JSON

{
  "hex": "#723d49",
  "rgb": {
    "r": 114,
    "g": 61,
    "b": 73
  },
  "hsl": {
    "h": 346.415,
    "s": 30.286,
    "l": 34.314
  },
  "oklch": {
    "l": 0.42934,
    "c": 0.07527,
    "h": 6.2
  },
  "luminance": 0.07396
}

Semantic roles & 50–950 ramp

primary

#723D49

secondary

#6C9F94

accent

#C7B061

background

#F9F7F7

surface

#F2EDED

border

#CCC8C8

text

#0E0809

muted

#7E7B7B

Preview Lab

Preview with #723D49

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →