#723D1D#723D1D
#723D1D is a dark, moderate orange. Relative luminance 0.070; OKLCH L 42.0% C 0.087 H 49.6°. Best body text is #FFFFFF at 8.75:1 contrast (WCAG AA passes).
Color values
| HEX | #723D1D |
|---|---|
| RGB | rgb(114, 61, 29) |
| HSL | hsl(23, 59%, 28%) |
| HSV | hsv(23, 75%, 45%) |
| CMYK | cmyk(0%, 46.5%, 74.6%, 55.3%) |
| CIE-LAB | lab(31.82, 20.35, 29.25) |
| CIE-LCH | lch(31.82, 35.63, 55.17°) |
| OKLab | oklab(41.98% 0.0562 0.0661) |
| OKLCH | oklch(41.98% 0.087 49.6) |
| XYZ | xyz(8.8307, 7.0046, 2.0491) |
| Luminance | 0.0700 (WCAG relative) |
| Temperature | warm |
| Family | orange |
Closest named colors
Chocolate
#7B3F00
ΔE00 6.36
Chestnut
#742802
ΔE00 6.45
Saddlebrown
#8B4513
ΔE00 6.56
Brown (survey)
#653700
ΔE00 6.70
Reddish Brown
#7F2B0A
ΔE00 6.91
Milk Chocolate
#7F4E1E
ΔE00 7.26
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#723D1D #1D5272
analogous
#721D27 #723D1D #72671D
triadic
#723D1D #1D723D #3D1D72
tetradic
#723D1D #27721D #1D5272 #671D72
square
#723D1D #27721D #1D5272 #671D72
split-complementary
#723D1D #1D7267 #1D2772
monochromatic
#180D06 #412311 #723D1D #A35729 #CD733C
Accessibility & contrast
On white
8.75
#723D1D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.40
#723D1D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #723D1D
8.75:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##723D1D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##723D1D | 1.00 | 8.75 | 2.40 | 8.75 |
| #FFFFFF | 8.75 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.40 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.75 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4C441A
Deuteranopia (green-blind)
#594F1C
Tritanopia (blue-blind)
#7D3236
Achromatopsia (no color)
#4B4B4B
Design tokens & code
CSS
--color: #723d1d; /* rgb */ color: rgb(114, 61, 29); /* oklch */ color: oklch(42.0% 0.087 49.6);
Tailwind
colors: {
custom: {
50: '#9f735a',
500: '#723d1d',
950: '#000000',
},
}SCSS
$custom: #723d1d; $custom-light: #9f735a; $custom-dark: #000000;
JSON
{
"hex": "#723d1d",
"rgb": {
"r": 114,
"g": 61,
"b": 29
},
"hsl": {
"h": 22.588,
"s": 59.441,
"l": 28.039
},
"oklch": {
"l": 0.4198,
"c": 0.08675,
"h": 49.6
},
"luminance": 0.07004
}Semantic roles & 50–950 ramp
primary
#723D1D
secondary
#4581A6
accent
#A7E345
background
#FAF7F5
surface
#F4EDE9
border
#CEC8C5
text
#0F0804
muted
#7F7B79