#723CC4#723CC4

#723CC4 is a mid, vivid violet. Relative luminance 0.108; OKLCH L 49.9% C 0.200 H 296.6°. Best body text is #FFFFFF at 6.65:1 contrast (WCAG AA passes).

Color values

HEX	#723CC4
RGB	rgb(114, 60, 196)
HSL	hsl(264, 54%, 50%)
HSV	hsv(264, 69%, 77%)
CMYK	cmyk(41.8%, 69.4%, 0%, 23.1%)
CIE-LAB	lab(39.23, 51.78, -62.42)
CIE-LCH	lch(39.23, 81.10, 309.68°)
OKLab	oklab(49.9% 0.0895 -0.1784)
OKLCH	oklch(49.9% 0.2 296.6)
XYZ	xyz(18.5165, 10.7943, 53.3218)
Luminance	0.1080 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723CC4 #8EC43C

analogous

#3C4AC4 #723CC4 #B63CC4

triadic

#723CC4 #C4723C #3CC472

tetradic

#723CC4 #C43C4A #8EC43C #3CC4B6

square

#723CC4 #C43C4A #8EC43C #3CC4B6

split-complementary

#723CC4 #C4B63C #4AC43C

monochromatic

#3B1F67 #572D96 #723CC4 #946BD2 #B69AE0

Accessibility & contrast

On white

6.65

#723CC4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.16

#723CC4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723CC4

6.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723CC4	#FFFFFF	#000000	##FFFFFF
##723CC4	1.00	6.65	3.16	6.65
#FFFFFF	6.65	1.00	21.00	1.00
#000000	3.16	21.00	1.00	21.00
##FFFFFF	6.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DC8

Deuteranopia (green-blind)

#005BC1

Tritanopia (blue-blind)

#5D5D7B

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #723cc4;
/* rgb */ color: rgb(114, 60, 196);
/* oklch */ color: oklch(49.9% 0.200 296.6);

Tailwind

colors: {
  custom: {
    50: '#a176d7',
    500: '#723cc4',
    950: '#000000',
  },
}

SCSS

$custom: #723cc4;
$custom-light: #a176d7;
$custom-dark: #000000;

JSON

{
  "hex": "#723cc4",
  "rgb": {
    "r": 114,
    "g": 60,
    "b": 196
  },
  "hsl": {
    "h": 263.824,
    "s": 53.543,
    "l": 50.196
  },
  "oklch": {
    "l": 0.49899,
    "c": 0.19956,
    "h": 296.6
  },
  "luminance": 0.10795
}

Semantic roles & 50–950 ramp

primary

#723CC4

secondary

#B4CC90

accent

#DD4BA3

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #723CC4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →