#723CBD#723CBD

#723CBD is a mid, vivid violet. Relative luminance 0.105; OKLCH L 49.3% C 0.192 H 298.2°. Best body text is #FFFFFF at 6.78:1 contrast (WCAG AA passes).

Color values

HEX	#723CBD
RGB	rgb(114, 60, 189)
HSL	hsl(265, 52%, 49%)
HSV	hsv(265, 68%, 74%)
CMYK	cmyk(39.7%, 68.3%, 0%, 25.9%)
CIE-LAB	lab(38.70, 49.98, -59.19)
CIE-LCH	lch(38.70, 77.47, 310.17°)
OKLab	oklab(49.35% 0.0906 -0.1689)
OKLCH	oklch(49.35% 0.192 298.2)
XYZ	xyz(17.7383, 10.4830, 49.2231)
Luminance	0.1048 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723CBD #87BD3C

analogous

#3C47BD #723CBD #B33CBD

triadic

#723CBD #BD723C #3CBD72

tetradic

#723CBD #BD3C47 #87BD3C #3CBDB3

square

#723CBD #BD3C47 #87BD3C #3CBDB3

split-complementary

#723CBD #BDB33C #47BD3C

monochromatic

#3A1F60 #562D8F #723CBD #9367CF #B496DE

Accessibility & contrast

On white

6.78

#723CBD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.10

#723CBD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723CBD

6.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723CBD	#FFFFFF	#000000	##FFFFFF
##723CBD	1.00	6.78	3.10	6.78
#FFFFFF	6.78	1.00	21.00	1.00
#000000	3.10	21.00	1.00	21.00
##FFFFFF	6.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BC1

Deuteranopia (green-blind)

#005ABA

Tritanopia (blue-blind)

#605B78

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #723cbd;
/* rgb */ color: rgb(114, 60, 189);
/* oklch */ color: oklch(49.3% 0.192 298.2);

Tailwind

colors: {
  custom: {
    50: '#a076d2',
    500: '#723cbd',
    950: '#000000',
  },
}

SCSS

$custom: #723cbd;
$custom-light: #a076d2;
$custom-dark: #000000;

JSON

{
  "hex": "#723cbd",
  "rgb": {
    "r": 114,
    "g": 60,
    "b": 189
  },
  "hsl": {
    "h": 265.116,
    "s": 51.807,
    "l": 48.824
  },
  "oklch": {
    "l": 0.49348,
    "c": 0.19167,
    "h": 298.2
  },
  "luminance": 0.10483
}

Semantic roles & 50–950 ramp

primary

#723CBD

secondary

#AFC98C

accent

#DB4DA0

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#0F0914

muted

#7F7B83

Preview Lab

Preview with #723CBD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →