#723CB9#723CB9

#723CB9 is a mid, vivid violet. Relative luminance 0.103; OKLCH L 49.0% C 0.187 H 299.2°. Best body text is #FFFFFF at 6.86:1 contrast (WCAG AA passes).

Color values

HEX	#723CB9
RGB	rgb(114, 60, 185)
HSL	hsl(266, 51%, 48%)
HSV	hsv(266, 68%, 73%)
CMYK	cmyk(38.4%, 67.6%, 0%, 27.5%)
CIE-LAB	lab(38.40, 48.95, -57.33)
CIE-LCH	lch(38.40, 75.38, 310.49°)
OKLab	oklab(49.04% 0.0912 -0.1634)
OKLCH	oklch(49.04% 0.187 299.2)
XYZ	xyz(17.3101, 10.3117, 46.9679)
Luminance	0.1031 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723CB9 #83B93C

analogous

#3C45B9 #723CB9 #B03CB9

triadic

#723CB9 #B9723C #3CB972

tetradic

#723CB9 #B93C45 #83B93C #3CB9B0

square

#723CB9 #B93C45 #83B93C #3CB9B0

split-complementary

#723CB9 #B9B03C #45B93C

monochromatic

#391E5D #562D8B #723CB9 #9265CD #B393DC

Accessibility & contrast

On white

6.86

#723CB9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.06

#723CB9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723CB9

6.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723CB9	#FFFFFF	#000000	##FFFFFF
##723CB9	1.00	6.86	3.06	6.86
#FFFFFF	6.86	1.00	21.00	1.00
#000000	3.06	21.00	1.00	21.00
##FFFFFF	6.86	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005ABD

Deuteranopia (green-blind)

#0059B6

Tritanopia (blue-blind)

#625975

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #723cb9;
/* rgb */ color: rgb(114, 60, 185);
/* oklch */ color: oklch(49.0% 0.187 299.2);

Tailwind

colors: {
  custom: {
    50: '#a075cf',
    500: '#723cb9',
    950: '#000000',
  },
}

SCSS

$custom: #723cb9;
$custom-light: #a075cf;
$custom-dark: #000000;

JSON

{
  "hex": "#723cb9",
  "rgb": {
    "r": 114,
    "g": 60,
    "b": 185
  },
  "hsl": {
    "h": 265.92,
    "s": 51.02,
    "l": 48.039
  },
  "oklch": {
    "l": 0.49039,
    "c": 0.18713,
    "h": 299.2
  },
  "luminance": 0.10312
}

Semantic roles & 50–950 ramp

primary

#723CB9

secondary

#ADC789

accent

#DA4D9E

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #723CB9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →