#723CB7#723CB7

#723CB7 is a mid, vivid violet. Relative luminance 0.102; OKLCH L 48.9% C 0.185 H 299.6°. Best body text is #FFFFFF at 6.90:1 contrast (WCAG AA passes).

Color values

HEX	#723CB7
RGB	rgb(114, 60, 183)
HSL	hsl(266, 51%, 48%)
HSV	hsv(266, 67%, 72%)
CMYK	cmyk(37.7%, 67.2%, 0%, 28.2%)
CIE-LAB	lab(38.25, 48.44, -56.39)
CIE-LCH	lch(38.25, 74.34, 310.66°)
OKLab	oklab(48.89% 0.0914 -0.1607)
OKLCH	oklch(48.89% 0.185 299.6)
XYZ	xyz(17.1004, 10.2278, 45.8638)
Luminance	0.1023 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723CB7 #81B73C

analogous

#3C44B7 #723CB7 #AF3CB7

triadic

#723CB7 #B7723C #3CB772

tetradic

#723CB7 #B73C44 #81B73C #3CB7AF

square

#723CB7 #B73C44 #81B73C #3CB7AF

split-complementary

#723CB7 #B7AF3C #44B73C

monochromatic

#391E5B #552D89 #723CB7 #9264CC #B292DB

Accessibility & contrast

On white

6.90

#723CB7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.05

#723CB7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723CB7

6.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723CB7	#FFFFFF	#000000	##FFFFFF
##723CB7	1.00	6.90	3.05	6.90
#FFFFFF	6.90	1.00	21.00	1.00
#000000	3.05	21.00	1.00	21.00
##FFFFFF	6.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005ABB

Deuteranopia (green-blind)

#0059B4

Tritanopia (blue-blind)

#625974

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #723cb7;
/* rgb */ color: rgb(114, 60, 183);
/* oklch */ color: oklch(48.9% 0.185 299.6);

Tailwind

colors: {
  custom: {
    50: '#a075cd',
    500: '#723cb7',
    950: '#000000',
  },
}

SCSS

$custom: #723cb7;
$custom-light: #a075cd;
$custom-dark: #000000;

JSON

{
  "hex": "#723cb7",
  "rgb": {
    "r": 114,
    "g": 60,
    "b": 183
  },
  "hsl": {
    "h": 266.341,
    "s": 50.617,
    "l": 47.647
  },
  "oklch": {
    "l": 0.48887,
    "c": 0.18485,
    "h": 299.6
  },
  "luminance": 0.10228
}

Semantic roles & 50–950 ramp

primary

#723CB7

secondary

#ABC688

accent

#DA4E9C

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #723CB7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →