#723CB5#723CB5

#723CB5 is a mid, vivid violet. Relative luminance 0.101; OKLCH L 48.7% C 0.183 H 300.1°. Best body text is #FFFFFF at 6.93:1 contrast (WCAG AA passes).

Color values

HEX	#723CB5
RGB	rgb(114, 60, 181)
HSL	hsl(267, 50%, 47%)
HSV	hsv(267, 67%, 71%)
CMYK	cmyk(37%, 66.9%, 0%, 29%)
CIE-LAB	lab(38.10, 47.93, -55.45)
CIE-LCH	lch(38.10, 73.29, 310.84°)
OKLab	oklab(48.74% 0.0917 -0.1579)
OKLCH	oklch(48.74% 0.183 300.1)
XYZ	xyz(16.8937, 10.1452, 44.7753)
Luminance	0.1014 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723CB5 #7FB53C

analogous

#3C43B5 #723CB5 #AF3CB5

triadic

#723CB5 #B5723C #3CB572

tetradic

#723CB5 #B53C43 #7FB53C #3CB5AF

square

#723CB5 #B53C43 #7FB53C #3CB5AF

split-complementary

#723CB5 #B5AF3C #43B53C

monochromatic

#381E59 #552D87 #723CB5 #9163CB #B291DB

Accessibility & contrast

On white

6.93

#723CB5 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.03

#723CB5 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723CB5

6.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723CB5	#FFFFFF	#000000	##FFFFFF
##723CB5	1.00	6.93	3.03	6.93
#FFFFFF	6.93	1.00	21.00	1.00
#000000	3.03	21.00	1.00	21.00
##FFFFFF	6.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0059B9

Deuteranopia (green-blind)

#0059B2

Tritanopia (blue-blind)

#635873

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #723cb5;
/* rgb */ color: rgb(114, 60, 181);
/* oklch */ color: oklch(48.7% 0.183 300.1);

Tailwind

colors: {
  custom: {
    50: '#a075cc',
    500: '#723cb5',
    950: '#000000',
  },
}

SCSS

$custom: #723cb5;
$custom-light: #a075cc;
$custom-dark: #000000;

JSON

{
  "hex": "#723cb5",
  "rgb": {
    "r": 114,
    "g": 60,
    "b": 181
  },
  "hsl": {
    "h": 266.777,
    "s": 50.207,
    "l": 47.255
  },
  "oklch": {
    "l": 0.48735,
    "c": 0.18256,
    "h": 300.1
  },
  "luminance": 0.10145
}

Semantic roles & 50–950 ramp

primary

#723CB5

secondary

#AAC687

accent

#DA4E9B

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #723CB5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →