#723CB4#723CB4

#723CB4 is a mid, vivid violet. Relative luminance 0.101; OKLCH L 48.7% C 0.181 H 300.4°. Best body text is #FFFFFF at 6.95:1 contrast (WCAG AA passes).

Color values

HEX	#723CB4
RGB	rgb(114, 60, 180)
HSL	hsl(267, 50%, 47%)
HSV	hsv(267, 67%, 71%)
CMYK	cmyk(36.7%, 66.7%, 0%, 29.4%)
CIE-LAB	lab(38.03, 47.67, -54.97)
CIE-LCH	lch(38.03, 72.77, 310.93°)
OKLab	oklab(48.66% 0.0918 -0.1565)
OKLCH	oklch(48.66% 0.181 300.4)
XYZ	xyz(16.7915, 10.1043, 44.2368)
Luminance	0.1010 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723CB4 #7EB43C

analogous

#3C42B4 #723CB4 #AE3CB4

triadic

#723CB4 #B4723C #3CB472

tetradic

#723CB4 #B43C42 #7EB43C #3CB4AE

square

#723CB4 #B43C42 #7EB43C #3CB4AE

split-complementary

#723CB4 #B4AE3C #42B43C

monochromatic

#381D58 #552D86 #723CB4 #9162CB #B290DA

Accessibility & contrast

On white

6.95

#723CB4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.02

#723CB4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723CB4

6.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723CB4	#FFFFFF	#000000	##FFFFFF
##723CB4	1.00	6.95	3.02	6.95
#FFFFFF	6.95	1.00	21.00	1.00
#000000	3.02	21.00	1.00	21.00
##FFFFFF	6.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0059B8

Deuteranopia (green-blind)

#0059B1

Tritanopia (blue-blind)

#645773

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #723cb4;
/* rgb */ color: rgb(114, 60, 180);
/* oklch */ color: oklch(48.7% 0.181 300.4);

Tailwind

colors: {
  custom: {
    50: '#a075cb',
    500: '#723cb4',
    950: '#000000',
  },
}

SCSS

$custom: #723cb4;
$custom-light: #a075cb;
$custom-dark: #000000;

JSON

{
  "hex": "#723cb4",
  "rgb": {
    "r": 114,
    "g": 60,
    "b": 180
  },
  "hsl": {
    "h": 267,
    "s": 50,
    "l": 47.059
  },
  "oklch": {
    "l": 0.4866,
    "c": 0.18142,
    "h": 300.4
  },
  "luminance": 0.10104
}

Semantic roles & 50–950 ramp

primary

#723CB4

secondary

#A9C587

accent

#DA4E9B

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #723CB4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →