#723CB3#723CB3

#723CB3 is a mid, vivid violet. Relative luminance 0.101; OKLCH L 48.6% C 0.180 H 300.7°. Best body text is #FFFFFF at 6.97:1 contrast (WCAG AA passes).

Color values

HEX	#723CB3
RGB	rgb(114, 60, 179)
HSL	hsl(267, 50%, 47%)
HSV	hsv(267, 66%, 70%)
CMYK	cmyk(36.3%, 66.5%, 0%, 29.8%)
CIE-LAB	lab(37.96, 47.42, -54.50)
CIE-LCH	lch(37.96, 72.24, 311.03°)
OKLab	oklab(48.59% 0.0919 -0.1551)
OKLCH	oklch(48.59% 0.18 300.7)
XYZ	xyz(16.6900, 10.0637, 43.7023)
Luminance	0.1006 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723CB3 #7DB33C

analogous

#3C41B3 #723CB3 #AE3CB3

triadic

#723CB3 #B3723C #3CB372

tetradic

#723CB3 #B33C41 #7DB33C #3CB3AE

square

#723CB3 #B33C41 #7DB33C #3CB3AE

split-complementary

#723CB3 #B3AE3C #41B33C

monochromatic

#381D57 #552D85 #723CB3 #9162CA #B190DA

Accessibility & contrast

On white

6.97

#723CB3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.01

#723CB3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723CB3

6.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723CB3	#FFFFFF	#000000	##FFFFFF
##723CB3	1.00	6.97	3.01	6.97
#FFFFFF	6.97	1.00	21.00	1.00
#000000	3.01	21.00	1.00	21.00
##FFFFFF	6.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0059B7

Deuteranopia (green-blind)

#0059B0

Tritanopia (blue-blind)

#645772

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #723cb3;
/* rgb */ color: rgb(114, 60, 179);
/* oklch */ color: oklch(48.6% 0.180 300.7);

Tailwind

colors: {
  custom: {
    50: '#9f75ca',
    500: '#723cb3',
    950: '#000000',
  },
}

SCSS

$custom: #723cb3;
$custom-light: #9f75ca;
$custom-dark: #000000;

JSON

{
  "hex": "#723cb3",
  "rgb": {
    "r": 114,
    "g": 60,
    "b": 179
  },
  "hsl": {
    "h": 267.227,
    "s": 49.791,
    "l": 46.863
  },
  "oklch": {
    "l": 0.48585,
    "c": 0.18029,
    "h": 300.7
  },
  "luminance": 0.10064
}

Semantic roles & 50–950 ramp

primary

#723CB3

secondary

#A8C586

accent

#D94E9A

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #723CB3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →