#723CAF#723CAF

#723CAF is a mid, vivid violet. Relative luminance 0.099; OKLCH L 48.3% C 0.176 H 301.7°. Best body text is #FFFFFF at 7.05:1 contrast (WCAG AA passes).

Color values

HEX	#723CAF
RGB	rgb(114, 60, 175)
HSL	hsl(268, 49%, 46%)
HSV	hsv(268, 66%, 69%)
CMYK	cmyk(34.9%, 65.7%, 0%, 31.4%)
CIE-LAB	lab(37.67, 46.41, -52.59)
CIE-LCH	lch(37.67, 70.14, 311.42°)
OKLab	oklab(48.29% 0.0923 -0.1495)
OKLCH	oklch(48.29% 0.176 301.7)
XYZ	xyz(16.2913, 9.9042, 41.6025)
Luminance	0.0990 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723CAF #79AF3C

analogous

#3C3FAF #723CAF #AB3CAF

triadic

#723CAF #AF723C #3CAF72

tetradic

#723CAF #AF3C3F #79AF3C #3CAFAB

square

#723CAF #AF3C3F #79AF3C #3CAFAB

split-complementary

#723CAF #AFAB3C #3FAF3C

monochromatic

#371D54 #542C81 #723CAF #9160C8 #B08DD8

Accessibility & contrast

On white

7.05

#723CAF on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.98

#723CAF on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723CAF

7.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723CAF	#FFFFFF	#000000	##FFFFFF
##723CAF	1.00	7.05	2.98	7.05
#FFFFFF	7.05	1.00	21.00	1.00
#000000	2.98	21.00	1.00	21.00
##FFFFFF	7.05	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0058B3

Deuteranopia (green-blind)

#0A58AD

Tritanopia (blue-blind)

#655670

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #723caf;
/* rgb */ color: rgb(114, 60, 175);
/* oklch */ color: oklch(48.3% 0.176 301.7);

Tailwind

colors: {
  custom: {
    50: '#9f75c8',
    500: '#723caf',
    950: '#000000',
  },
}

SCSS

$custom: #723caf;
$custom-light: #9f75c8;
$custom-dark: #000000;

JSON

{
  "hex": "#723caf",
  "rgb": {
    "r": 114,
    "g": 60,
    "b": 175
  },
  "hsl": {
    "h": 268.174,
    "s": 48.936,
    "l": 46.078
  },
  "oklch": {
    "l": 0.48288,
    "c": 0.1757,
    "h": 301.7
  },
  "luminance": 0.09904
}

Semantic roles & 50–950 ramp

primary

#723CAF

secondary

#A5C384

accent

#D84F98

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0813

muted

#7F7B82

Preview Lab

Preview with #723CAF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →