#723CA4#723CA4

#723CA4 is a mid, vivid violet. Relative luminance 0.095; OKLCH L 47.5% C 0.163 H 304.9°. Best body text is #FFFFFF at 7.25:1 contrast (WCAG AA passes).

Color values

HEX	#723CA4
RGB	rgb(114, 60, 164)
HSL	hsl(271, 46%, 44%)
HSV	hsv(271, 63%, 64%)
CMYK	cmyk(30.5%, 63.4%, 0%, 35.7%)
CIE-LAB	lab(36.91, 43.66, -47.25)
CIE-LCH	lch(36.91, 64.34, 312.74°)
OKLab	oklab(47.5% 0.0932 -0.1338)
OKLCH	oklch(47.5% 0.163 304.9)
XYZ	xyz(15.2546, 9.4895, 36.1428)
Luminance	0.0949 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723CA4 #6EA43C

analogous

#3E3CA4 #723CA4 #A43CA2

triadic

#723CA4 #A4723C #3CA472

tetradic

#723CA4 #A43E3C #6EA43C #3CA2A4

square

#723CA4 #A43E3C #6EA43C #3CA2A4

split-complementary

#723CA4 #A2A43C #3CA43E

monochromatic

#341B4A #532C77 #723CA4 #915AC3 #AF87D3

Accessibility & contrast

On white

7.25

#723CA4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.90

#723CA4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723CA4

7.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723CA4	#FFFFFF	#000000	##FFFFFF
##723CA4	1.00	7.25	2.90	7.25
#FFFFFF	7.25	1.00	21.00	1.00
#000000	2.90	21.00	1.00	21.00
##FFFFFF	7.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0055A7

Deuteranopia (green-blind)

#2257A2

Tritanopia (blue-blind)

#69526A

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #723ca4;
/* rgb */ color: rgb(114, 60, 164);
/* oklch */ color: oklch(47.5% 0.163 304.9);

Tailwind

colors: {
  custom: {
    50: '#9e75c0',
    500: '#723ca4',
    950: '#000000',
  },
}

SCSS

$custom: #723ca4;
$custom-light: #9e75c0;
$custom-dark: #000000;

JSON

{
  "hex": "#723ca4",
  "rgb": {
    "r": 114,
    "g": 60,
    "b": 164
  },
  "hsl": {
    "h": 271.154,
    "s": 46.429,
    "l": 43.922
  },
  "oklch": {
    "l": 0.47498,
    "c": 0.16304,
    "h": 304.9
  },
  "luminance": 0.09489
}

Semantic roles & 50–950 ramp

primary

#723CA4

secondary

#9DBD7E

accent

#D65291

background

#FAF7FB

surface

#F3EDF7

border

#CDC8D0

text

#0F0812

muted

#7F7B81

Preview Lab

Preview with #723CA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →