#723CA4#723CA4

#723CA4 is a mid, vivid violet. Relative luminance 0.095; OKLCH L 47.5% C 0.163 H 304.9°. Best body text is #FFFFFF at 7.25:1 contrast (WCAG AA passes).

Color values

HEX#723CA4
RGBrgb(114, 60, 164)
HSLhsl(271, 46%, 44%)
HSVhsv(271, 63%, 64%)
CMYKcmyk(30.5%, 63.4%, 0%, 35.7%)
CIE-LABlab(36.91, 43.66, -47.25)
CIE-LCHlch(36.91, 64.34, 312.74°)
OKLaboklab(47.5% 0.0932 -0.1338)
OKLCHoklch(47.5% 0.163 304.9)
XYZxyz(15.2546, 9.4895, 36.1428)
Luminance0.0949 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#723CA4 #6EA43C
analogous
#3E3CA4 #723CA4 #A43CA2
triadic
#723CA4 #A4723C #3CA472
tetradic
#723CA4 #A43E3C #6EA43C #3CA2A4
square
#723CA4 #A43E3C #6EA43C #3CA2A4
split-complementary
#723CA4 #A2A43C #3CA43E
monochromatic
#341B4A #532C77 #723CA4 #915AC3 #AF87D3

Accessibility & contrast

On white

7.25
#723CA4 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.90
#723CA4 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723CA4
7.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##723CA4#FFFFFF#000000##FFFFFF
##723CA41.007.252.907.25
#FFFFFF7.251.0021.001.00
#0000002.9021.001.0021.00
##FFFFFF7.251.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0055A7
Deuteranopia (green-blind)
#2257A2
Tritanopia (blue-blind)
#69526A
Achromatopsia (no color)
#575757

Design tokens & code

CSS
--color: #723ca4;
/* rgb */ color: rgb(114, 60, 164);
/* oklch */ color: oklch(47.5% 0.163 304.9);
Tailwind
colors: {
  custom: {
    50: '#9e75c0',
    500: '#723ca4',
    950: '#000000',
  },
}
SCSS
$custom: #723ca4;
$custom-light: #9e75c0;
$custom-dark: #000000;
JSON
{
  "hex": "#723ca4",
  "rgb": {
    "r": 114,
    "g": 60,
    "b": 164
  },
  "hsl": {
    "h": 271.154,
    "s": 46.429,
    "l": 43.922
  },
  "oklch": {
    "l": 0.47498,
    "c": 0.16304,
    "h": 304.9
  },
  "luminance": 0.09489
}

Semantic roles & 50–950 ramp

primary
#723CA4
secondary
#9DBD7E
accent
#D65291
background
#FAF7FB
surface
#F3EDF7
border
#CDC8D0
text
#0F0812
muted
#7F7B81

Preview Lab

Preview with #723CA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#723CA4 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva