#723CA3#723CA3

#723CA3 is a mid, vivid violet. Relative luminance 0.095; OKLCH L 47.4% C 0.162 H 305.2°. Best body text is #FFFFFF at 7.26:1 contrast (WCAG AA passes).

Color values

HEX	#723CA3
RGB	rgb(114, 60, 163)
HSL	hsl(271, 46%, 44%)
HSV	hsv(271, 63%, 64%)
CMYK	cmyk(30.1%, 63.2%, 0%, 36.1%)
CIE-LAB	lab(36.84, 43.41, -46.76)
CIE-LCH	lch(36.84, 63.81, 312.87°)
OKLab	oklab(47.43% 0.0932 -0.1324)
OKLCH	oklch(47.43% 0.162 305.2)
XYZ	xyz(15.1647, 9.4536, 35.6690)
Luminance	0.0945 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723CA3 #6DA33C

analogous

#3E3CA3 #723CA3 #A33CA0

triadic

#723CA3 #A3723C #3CA372

tetradic

#723CA3 #A33E3C #6DA33C #3CA0A3

square

#723CA3 #A33E3C #6DA33C #3CA0A3

split-complementary

#723CA3 #A0A33C #3CA33E

monochromatic

#331B4A #532C76 #723CA3 #915AC2 #AF87D3

Accessibility & contrast

On white

7.26

#723CA3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.89

#723CA3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723CA3

7.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723CA3	#FFFFFF	#000000	##FFFFFF
##723CA3	1.00	7.26	2.89	7.26
#FFFFFF	7.26	1.00	21.00	1.00
#000000	2.89	21.00	1.00	21.00
##FFFFFF	7.26	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0055A6

Deuteranopia (green-blind)

#2357A1

Tritanopia (blue-blind)

#69516A

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #723ca3;
/* rgb */ color: rgb(114, 60, 163);
/* oklch */ color: oklch(47.4% 0.162 305.2);

Tailwind

colors: {
  custom: {
    50: '#9e75bf',
    500: '#723ca3',
    950: '#000000',
  },
}

SCSS

$custom: #723ca3;
$custom-light: #9e75bf;
$custom-dark: #000000;

JSON

{
  "hex": "#723ca3",
  "rgb": {
    "r": 114,
    "g": 60,
    "b": 163
  },
  "hsl": {
    "h": 271.456,
    "s": 46.188,
    "l": 43.725
  },
  "oklch": {
    "l": 0.47428,
    "c": 0.16189,
    "h": 305.2
  },
  "luminance": 0.09453
}

Semantic roles & 50–950 ramp

primary

#723CA3

secondary

#9CBD7E

accent

#D65291

background

#FAF7FB

surface

#F3EDF7

border

#CDC8D0

text

#0F0812

muted

#7F7B81

Preview Lab

Preview with #723CA3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →