#723C8A#723C8A

#723C8A is a mid, vivid purple. Relative luminance 0.086; OKLCH L 45.8% C 0.133 H 314.3°. Best body text is #FFFFFF at 7.70:1 contrast (WCAG AA passes).

Color values

HEX	#723C8A
RGB	rgb(114, 60, 138)
HSL	hsl(282, 39%, 39%)
HSV	hsv(282, 57%, 54%)
CMYK	cmyk(17.4%, 56.5%, 0%, 45.9%)
CIE-LAB	lab(35.29, 37.47, -34.06)
CIE-LCH	lch(35.29, 50.64, 317.73°)
OKLab	oklab(45.8% 0.093 -0.0952)
OKLCH	oklch(45.8% 0.133 314.3)
XYZ	xyz(13.1420, 8.6445, 25.0161)
Luminance	0.0864 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723C8A #548A3C

analogous

#4B3C8A #723C8A #8A3C7B

triadic

#723C8A #8A723C #3C8A72

tetradic

#723C8A #8A4B3C #548A3C #3C7B8A

square

#723C8A #8A4B3C #548A3C #3C7B8A

split-complementary

#723C8A #7B8A3C #3C8A4B

monochromatic

#2C1735 #4F295F #723C8A #9550B3 #AF7BC6

Accessibility & contrast

On white

7.70

#723C8A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.73

#723C8A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723C8A

7.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723C8A	#FFFFFF	#000000	##FFFFFF
##723C8A	1.00	7.70	2.73	7.70
#FFFFFF	7.70	1.00	21.00	1.00
#000000	2.73	21.00	1.00	21.00
##FFFFFF	7.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#28508D

Deuteranopia (green-blind)

#3A5488

Tritanopia (blue-blind)

#70495D

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #723c8a;
/* rgb */ color: rgb(114, 60, 138);
/* oklch */ color: oklch(45.8% 0.133 314.3);

Tailwind

colors: {
  custom: {
    50: '#9d74ac',
    500: '#723c8a',
    950: '#000000',
  },
}

SCSS

$custom: #723c8a;
$custom-light: #9d74ac;
$custom-dark: #000000;

JSON

{
  "hex": "#723c8a",
  "rgb": {
    "r": 114,
    "g": 60,
    "b": 138
  },
  "hsl": {
    "h": 281.538,
    "s": 39.394,
    "l": 38.824
  },
  "oklch": {
    "l": 0.45795,
    "c": 0.13306,
    "h": 314.3
  },
  "luminance": 0.08644
}

Semantic roles & 50–950 ramp

primary

#723C8A

secondary

#85AF73

accent

#CF597D

background

#F9F7FA

surface

#F2EDF4

border

#CCC8CE

text

#0E0810

muted

#7E7B7F

Preview Lab

Preview with #723C8A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →