#723C4E#723C4E
#723C4E is a dark, moderate pink. Relative luminance 0.074; OKLCH L 42.9% C 0.079 H 359.7°. Best body text is #FFFFFF at 8.50:1 contrast (WCAG AA passes).
Color values
| HEX | #723C4E |
|---|---|
| RGB | rgb(114, 60, 78) |
| HSL | hsl(340, 31%, 34%) |
| HSV | hsv(340, 47%, 45%) |
| CMYK | cmyk(0%, 47.4%, 31.6%, 55.3%) |
| CIE-LAB | lab(32.61, 25.96, -0.31) |
| CIE-LCH | lch(32.61, 25.96, 359.31°) |
| OKLab | oklab(42.92% 0.0786 -0.0005) |
| OKLCH | oklch(42.92% 0.079 359.7) |
| XYZ | xyz(9.9308, 7.3600, 8.1038) |
| Luminance | 0.0736 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Brownish Purple
#76424E
ΔE00 2.69
Purplish Brown
#6B4247
ΔE00 5.34
Purple Brown
#673A3F
ΔE00 5.40
Dark Mauve
#874C62
ΔE00 6.25
Dirty Purple
#734A65
ΔE00 6.71
Wine
#722F37
ΔE00 7.05
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#723C4E #3C7260
analogous
#723C69 #723C4E #72453C
triadic
#723C4E #4E723C #3C4E72
tetradic
#723C4E #69723C #3C7260 #453C72
square
#723C4E #69723C #3C7260 #453C72
split-complementary
#723C4E #3C7245 #3C6972
monochromatic
#221217 #4A2733 #723C4E #9A5169 #B57389
Accessibility & contrast
On white
8.50
#723C4E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.47
#723C4E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #723C4E
8.50:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##723C4E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##723C4E | 1.00 | 8.50 | 2.47 | 8.50 |
| #FFFFFF | 8.50 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.47 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.50 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#44474F
Deuteranopia (green-blind)
#52504D
Tritanopia (blue-blind)
#7A3842
Achromatopsia (no color)
#4D4D4D
Design tokens & code
CSS
--color: #723c4e; /* rgb */ color: rgb(114, 60, 78); /* oklch */ color: oklch(42.9% 0.079 359.7);
Tailwind
colors: {
custom: {
50: '#9c737f',
500: '#723c4e',
950: '#000000',
},
}SCSS
$custom: #723c4e; $custom-light: #9c737f; $custom-dark: #000000;
JSON
{
"hex": "#723c4e",
"rgb": {
"r": 114,
"g": 60,
"b": 78
},
"hsl": {
"h": 340,
"s": 31.034,
"l": 34.118
},
"oklch": {
"l": 0.42923,
"c": 0.07862,
"h": 359.7
},
"luminance": 0.07359
}Semantic roles & 50–950 ramp
primary
#723C4E
secondary
#6A9F8E
accent
#C7A561
background
#F9F7F7
surface
#F2EDEE
border
#CCC8C9
text
#0E080A
muted
#7E7B7C