#723BD1#723BD1

#723BD1 is a mid, highly saturated violet. Relative luminance 0.113; OKLCH L 50.8% C 0.215 H 294.1°. Best body text is #FFFFFF at 6.44:1 contrast (WCAG AA passes).

Color values

HEX	#723BD1
RGB	rgb(114, 59, 209)
HSL	hsl(262, 62%, 53%)
HSV	hsv(262, 72%, 82%)
CMYK	cmyk(45.5%, 71.8%, 0%, 18%)
CIE-LAB	lab(40.09, 55.65, -68.55)
CIE-LCH	lch(40.09, 88.30, 309.07°)
OKLab	oklab(50.83% 0.088 -0.1964)
OKLCH	oklch(50.83% 0.215 294.1)
XYZ	xyz(20.0089, 11.3082, 61.4377)
Luminance	0.1131 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723BD1 #9AD13B

analogous

#3B4FD1 #723BD1 #BD3BD1

triadic

#723BD1 #D1723B #3BD172

tetradic

#723BD1 #D13B4F #9AD13B #3BD1BD

square

#723BD1 #D13B4F #9AD13B #3BD1BD

split-complementary

#723BD1 #D1BD3B #4FD13B

monochromatic

#3D1C76 #5627A7 #723BD1 #966DDD #B99EE8

Accessibility & contrast

On white

6.44

#723BD1 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.26

#723BD1 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723BD1

6.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723BD1	#FFFFFF	#000000	##FFFFFF
##723BD1	1.00	6.44	3.26	6.44
#FFFFFF	6.44	1.00	21.00	1.00
#000000	3.26	21.00	1.00	21.00
##FFFFFF	6.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0060D5

Deuteranopia (green-blind)

#005CCE

Tritanopia (blue-blind)

#566282

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #723bd1;
/* rgb */ color: rgb(114, 59, 209);
/* oklch */ color: oklch(50.8% 0.215 294.1);

Tailwind

colors: {
  custom: {
    50: '#a376e0',
    500: '#723bd1',
    950: '#000000',
  },
}

SCSS

$custom: #723bd1;
$custom-light: #a376e0;
$custom-dark: #000000;

JSON

{
  "hex": "#723bd1",
  "rgb": {
    "r": 114,
    "g": 59,
    "b": 209
  },
  "hsl": {
    "h": 262,
    "s": 61.983,
    "l": 52.549
  },
  "oklch": {
    "l": 0.50835,
    "c": 0.21519,
    "h": 294.1
  },
  "luminance": 0.11309
}

Semantic roles & 50–950 ramp

primary

#723BD1

secondary

#BDD493

accent

#E543AA

background

#FAF7FD

surface

#F4EDFB

border

#CEC8D4

text

#100915

muted

#7F7B83

Preview Lab

Preview with #723BD1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →