#723BC3#723BC3

#723BC3 is a mid, vivid violet. Relative luminance 0.106; OKLCH L 49.7% C 0.200 H 297.0°. Best body text is #FFFFFF at 6.71:1 contrast (WCAG AA passes).

Color values

HEX	#723BC3
RGB	rgb(114, 59, 195)
HSL	hsl(264, 54%, 50%)
HSV	hsv(264, 70%, 76%)
CMYK	cmyk(41.5%, 69.7%, 0%, 23.5%)
CIE-LAB	lab(38.98, 52.02, -62.25)
CIE-LCH	lch(38.98, 81.12, 309.88°)
OKLab	oklab(49.69% 0.0907 -0.1779)
OKLCH	oklch(49.69% 0.2 297)
XYZ	xyz(18.3512, 10.6451, 52.7070)
Luminance	0.1065 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723BC3 #8CC33B

analogous

#3B48C3 #723BC3 #B63BC3

triadic

#723BC3 #C3723B #3BC372

tetradic

#723BC3 #C33B48 #8CC33B #3BC3B6

square

#723BC3 #C33B48 #8CC33B #3BC3B6

split-complementary

#723BC3 #C3B63B #48C33B

monochromatic

#3B1F65 #572D94 #723BC3 #9469D2 #B598E0

Accessibility & contrast

On white

6.71

#723BC3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.13

#723BC3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723BC3

6.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723BC3	#FFFFFF	#000000	##FFFFFF
##723BC3	1.00	6.71	3.13	6.71
#FFFFFF	6.71	1.00	21.00	1.00
#000000	3.13	21.00	1.00	21.00
##FFFFFF	6.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005CC7

Deuteranopia (green-blind)

#005AC0

Tritanopia (blue-blind)

#5D5C7B

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #723bc3;
/* rgb */ color: rgb(114, 59, 195);
/* oklch */ color: oklch(49.7% 0.200 297.0);

Tailwind

colors: {
  custom: {
    50: '#a175d6',
    500: '#723bc3',
    950: '#000000',
  },
}

SCSS

$custom: #723bc3;
$custom-light: #a175d6;
$custom-dark: #000000;

JSON

{
  "hex": "#723bc3",
  "rgb": {
    "r": 114,
    "g": 59,
    "b": 195
  },
  "hsl": {
    "h": 264.265,
    "s": 53.543,
    "l": 49.804
  },
  "oklch": {
    "l": 0.49692,
    "c": 0.19965,
    "h": 297
  },
  "luminance": 0.10645
}

Semantic roles & 50–950 ramp

primary

#723BC3

secondary

#B3CC8E

accent

#DD4BA2

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #723BC3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →