#723BBE#723BBE

#723BBE is a mid, vivid violet. Relative luminance 0.104; OKLCH L 49.3% C 0.194 H 298.1°. Best body text is #FFFFFF at 6.81:1 contrast (WCAG AA passes).

Color values

HEX	#723BBE
RGB	rgb(114, 59, 190)
HSL	hsl(265, 53%, 49%)
HSV	hsv(265, 69%, 75%)
CMYK	cmyk(40%, 68.9%, 0%, 25.5%)
CIE-LAB	lab(38.59, 50.73, -59.95)
CIE-LCH	lch(38.59, 78.54, 310.24°)
OKLab	oklab(49.3% 0.0915 -0.1711)
OKLCH	oklch(49.3% 0.194 298.1)
XYZ	xyz(17.7953, 10.4228, 49.7795)
Luminance	0.1042 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723BBE #87BE3B

analogous

#3B46BE #723BBE #B43BBE

triadic

#723BBE #BE723B #3BBE72

tetradic

#723BBE #BE3B46 #87BE3B #3BBEB4

square

#723BBE #BE3B46 #87BE3B #3BBEB4

split-complementary

#723BBE #BEB43B #46BE3B

monochromatic

#3A1E61 #562C8F #723BBE #9367D0 #B495DE

Accessibility & contrast

On white

6.81

#723BBE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.08

#723BBE on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723BBE

6.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723BBE	#FFFFFF	#000000	##FFFFFF
##723BBE	1.00	6.81	3.08	6.81
#FFFFFF	6.81	1.00	21.00	1.00
#000000	3.08	21.00	1.00	21.00
##FFFFFF	6.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BC2

Deuteranopia (green-blind)

#0059BB

Tritanopia (blue-blind)

#605B78

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #723bbe;
/* rgb */ color: rgb(114, 59, 190);
/* oklch */ color: oklch(49.3% 0.194 298.1);

Tailwind

colors: {
  custom: {
    50: '#a175d2',
    500: '#723bbe',
    950: '#000000',
  },
}

SCSS

$custom: #723bbe;
$custom-light: #a175d2;
$custom-dark: #000000;

JSON

{
  "hex": "#723bbe",
  "rgb": {
    "r": 114,
    "g": 59,
    "b": 190
  },
  "hsl": {
    "h": 265.191,
    "s": 52.61,
    "l": 48.824
  },
  "oklch": {
    "l": 0.49297,
    "c": 0.19404,
    "h": 298.1
  },
  "luminance": 0.10423
}

Semantic roles & 50–950 ramp

primary

#723BBE

secondary

#AFCA8B

accent

#DC4C9F

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#0F0914

muted

#7F7B83

Preview Lab

Preview with #723BBE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →