#723BBB#723BBB

#723BBB is a mid, vivid violet. Relative luminance 0.103; OKLCH L 49.1% C 0.191 H 298.8°. Best body text is #FFFFFF at 6.87:1 contrast (WCAG AA passes).

Color values

HEX	#723BBB
RGB	rgb(114, 59, 187)
HSL	hsl(266, 52%, 48%)
HSV	hsv(266, 68%, 73%)
CMYK	cmyk(39%, 68.4%, 0%, 26.7%)
CIE-LAB	lab(38.36, 49.97, -58.56)
CIE-LCH	lch(38.36, 76.98, 310.47°)
OKLab	oklab(49.06% 0.0919 -0.167)
OKLCH	oklch(49.06% 0.191 298.8)
XYZ	xyz(17.4708, 10.2930, 48.0704)
Luminance	0.1029 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723BBB #84BB3B

analogous

#3B44BB #723BBB #B23BBB

triadic

#723BBB #BB723B #3BBB72

tetradic

#723BBB #BB3B44 #84BB3B #3BBBB2

square

#723BBB #BB3B44 #84BB3B #3BBBB2

split-complementary

#723BBB #BBB23B #44BB3B

monochromatic

#391E5E #562C8C #723BBB #9265CE #B393DD

Accessibility & contrast

On white

6.87

#723BBB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.06

#723BBB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723BBB

6.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723BBB	#FFFFFF	#000000	##FFFFFF
##723BBB	1.00	6.87	3.06	6.87
#FFFFFF	6.87	1.00	21.00	1.00
#000000	3.06	21.00	1.00	21.00
##FFFFFF	6.87	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005ABF

Deuteranopia (green-blind)

#0059B8

Tritanopia (blue-blind)

#615976

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #723bbb;
/* rgb */ color: rgb(114, 59, 187);
/* oklch */ color: oklch(49.1% 0.191 298.8);

Tailwind

colors: {
  custom: {
    50: '#a075d0',
    500: '#723bbb',
    950: '#000000',
  },
}

SCSS

$custom: #723bbb;
$custom-light: #a075d0;
$custom-dark: #000000;

JSON

{
  "hex": "#723bbb",
  "rgb": {
    "r": 114,
    "g": 59,
    "b": 187
  },
  "hsl": {
    "h": 265.781,
    "s": 52.033,
    "l": 48.235
  },
  "oklch": {
    "l": 0.49063,
    "c": 0.19066,
    "h": 298.8
  },
  "luminance": 0.10293
}

Semantic roles & 50–950 ramp

primary

#723BBB

secondary

#ADC88A

accent

#DB4C9E

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #723BBB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →