#723BB9#723BB9

#723BB9 is a mid, vivid violet. Relative luminance 0.102; OKLCH L 48.9% C 0.188 H 299.3°. Best body text is #FFFFFF at 6.90:1 contrast (WCAG AA passes).

Color values

HEX	#723BB9
RGB	rgb(114, 59, 185)
HSL	hsl(266, 52%, 48%)
HSV	hsv(266, 68%, 73%)
CMYK	cmyk(38.4%, 68.1%, 0%, 27.5%)
CIE-LAB	lab(38.21, 49.46, -57.63)
CIE-LCH	lch(38.21, 75.94, 310.64°)
OKLab	oklab(48.91% 0.0922 -0.1643)
OKLCH	oklch(48.91% 0.188 299.3)
XYZ	xyz(17.2582, 10.2079, 46.9506)
Luminance	0.1021 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723BB9 #82B93B

analogous

#3B43B9 #723BB9 #B13BB9

triadic

#723BB9 #B9723B #3BB972

tetradic

#723BB9 #B93B43 #82B93B #3BB9B1

square

#723BB9 #B93B43 #82B93B #3BB9B1

split-complementary

#723BB9 #B9B13B #43B93B

monochromatic

#391D5C #552C8B #723BB9 #9264CD #B292DC

Accessibility & contrast

On white

6.90

#723BB9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.04

#723BB9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723BB9

6.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723BB9	#FFFFFF	#000000	##FFFFFF
##723BB9	1.00	6.90	3.04	6.90
#FFFFFF	6.90	1.00	21.00	1.00
#000000	3.04	21.00	1.00	21.00
##FFFFFF	6.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005ABD

Deuteranopia (green-blind)

#0059B6

Tritanopia (blue-blind)

#625975

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #723bb9;
/* rgb */ color: rgb(114, 59, 185);
/* oklch */ color: oklch(48.9% 0.188 299.3);

Tailwind

colors: {
  custom: {
    50: '#a075cf',
    500: '#723bb9',
    950: '#000000',
  },
}

SCSS

$custom: #723bb9;
$custom-light: #a075cf;
$custom-dark: #000000;

JSON

{
  "hex": "#723bb9",
  "rgb": {
    "r": 114,
    "g": 59,
    "b": 185
  },
  "hsl": {
    "h": 266.19,
    "s": 51.639,
    "l": 47.843
  },
  "oklch": {
    "l": 0.48908,
    "c": 0.18841,
    "h": 299.3
  },
  "luminance": 0.10208
}

Semantic roles & 50–950 ramp

primary

#723BB9

secondary

#ACC788

accent

#DB4D9D

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #723BB9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →