#723BB8#723BB8

#723BB8 is a mid, vivid violet. Relative luminance 0.102; OKLCH L 48.8% C 0.187 H 299.6°. Best body text is #FFFFFF at 6.92:1 contrast (WCAG AA passes).

Color values

HEX	#723BB8
RGB	rgb(114, 59, 184)
HSL	hsl(266, 51%, 48%)
HSV	hsv(266, 68%, 72%)
CMYK	cmyk(38%, 67.9%, 0%, 27.8%)
CIE-LAB	lab(38.14, 49.20, -57.16)
CIE-LCH	lch(38.14, 75.42, 310.72°)
OKLab	oklab(48.83% 0.0924 -0.1629)
OKLCH	oklch(48.83% 0.187 299.6)
XYZ	xyz(17.1530, 10.1658, 46.3966)
Luminance	0.1017 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723BB8 #81B83B

analogous

#3B43B8 #723BB8 #B03BB8

triadic

#723BB8 #B8723B #3BB872

tetradic

#723BB8 #B83B43 #81B83B #3BB8B0

square

#723BB8 #B83B43 #81B83B #3BB8B0

split-complementary

#723BB8 #B8B03B #43B83B

monochromatic

#391D5B #552C8A #723BB8 #9263CD #B292DC

Accessibility & contrast

On white

6.92

#723BB8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.03

#723BB8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723BB8

6.92:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723BB8	#FFFFFF	#000000	##FFFFFF
##723BB8	1.00	6.92	3.03	6.92
#FFFFFF	6.92	1.00	21.00	1.00
#000000	3.03	21.00	1.00	21.00
##FFFFFF	6.92	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005ABC

Deuteranopia (green-blind)

#0059B5

Tritanopia (blue-blind)

#625875

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #723bb8;
/* rgb */ color: rgb(114, 59, 184);
/* oklch */ color: oklch(48.8% 0.187 299.6);

Tailwind

colors: {
  custom: {
    50: '#a075ce',
    500: '#723bb8',
    950: '#000000',
  },
}

SCSS

$custom: #723bb8;
$custom-light: #a075ce;
$custom-dark: #000000;

JSON

{
  "hex": "#723bb8",
  "rgb": {
    "r": 114,
    "g": 59,
    "b": 184
  },
  "hsl": {
    "h": 266.4,
    "s": 51.44,
    "l": 47.647
  },
  "oklch": {
    "l": 0.48831,
    "c": 0.18727,
    "h": 299.6
  },
  "luminance": 0.10166
}

Semantic roles & 50–950 ramp

primary

#723BB8

secondary

#ABC788

accent

#DB4D9C

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #723BB8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →