#723BB7#723BB7

#723BB7 is a mid, vivid violet. Relative luminance 0.101; OKLCH L 48.8% C 0.186 H 299.8°. Best body text is #FFFFFF at 6.94:1 contrast (WCAG AA passes).

Color values

HEX	#723BB7
RGB	rgb(114, 59, 183)
HSL	hsl(267, 51%, 47%)
HSV	hsv(267, 68%, 72%)
CMYK	cmyk(37.7%, 67.8%, 0%, 28.2%)
CIE-LAB	lab(38.06, 48.95, -56.69)
CIE-LCH	lch(38.06, 74.90, 310.81°)
OKLab	oklab(48.76% 0.0925 -0.1615)
OKLCH	oklch(48.76% 0.186 299.8)
XYZ	xyz(17.0485, 10.1241, 45.8465)
Luminance	0.1012 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723BB7 #80B73B

analogous

#3B42B7 #723BB7 #B03BB7

triadic

#723BB7 #B7723B #3BB772

tetradic

#723BB7 #B73B42 #80B73B #3BB7B0

square

#723BB7 #B73B42 #80B73B #3BB7B0

split-complementary

#723BB7 #B7B03B #42B73B

monochromatic

#381D5A #552C89 #723BB7 #9263CD #B291DC

Accessibility & contrast

On white

6.94

#723BB7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.02

#723BB7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723BB7

6.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723BB7	#FFFFFF	#000000	##FFFFFF
##723BB7	1.00	6.94	3.02	6.94
#FFFFFF	6.94	1.00	21.00	1.00
#000000	3.02	21.00	1.00	21.00
##FFFFFF	6.94	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0059BB

Deuteranopia (green-blind)

#0059B4

Tritanopia (blue-blind)

#625874

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #723bb7;
/* rgb */ color: rgb(114, 59, 183);
/* oklch */ color: oklch(48.8% 0.186 299.8);

Tailwind

colors: {
  custom: {
    50: '#a075cd',
    500: '#723bb7',
    950: '#000000',
  },
}

SCSS

$custom: #723bb7;
$custom-light: #a075cd;
$custom-dark: #000000;

JSON

{
  "hex": "#723bb7",
  "rgb": {
    "r": 114,
    "g": 59,
    "b": 183
  },
  "hsl": {
    "h": 266.613,
    "s": 51.24,
    "l": 47.451
  },
  "oklch": {
    "l": 0.48755,
    "c": 0.18614,
    "h": 299.8
  },
  "luminance": 0.10124
}

Semantic roles & 50–950 ramp

primary

#723BB7

secondary

#AAC687

accent

#DB4D9C

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0814

muted

#7F7B82

Preview Lab

Preview with #723BB7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →