#723BB5#723BB5

#723BB5 is a mid, vivid violet. Relative luminance 0.100; OKLCH L 48.6% C 0.184 H 300.3°. Best body text is #FFFFFF at 6.98:1 contrast (WCAG AA passes).

Color values

HEX	#723BB5
RGB	rgb(114, 59, 181)
HSL	hsl(267, 51%, 47%)
HSV	hsv(267, 67%, 71%)
CMYK	cmyk(37%, 67.4%, 0%, 29%)
CIE-LAB	lab(37.92, 48.44, -55.75)
CIE-LCH	lch(37.92, 73.85, 310.99°)
OKLab	oklab(48.6% 0.0928 -0.1588)
OKLCH	oklch(48.6% 0.184 300.3)
XYZ	xyz(16.8418, 10.0414, 44.7580)
Luminance	0.1004 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723BB5 #7EB53B

analogous

#3B41B5 #723BB5 #AF3BB5

triadic

#723BB5 #B5723B #3BB572

tetradic

#723BB5 #B53B41 #7EB53B #3BB5AF

square

#723BB5 #B53B41 #7EB53B #3BB5AF

split-complementary

#723BB5 #B5AF3B #41B53B

monochromatic

#381D59 #552C87 #723BB5 #9162CC #B290DB

Accessibility & contrast

On white

6.98

#723BB5 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.01

#723BB5 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723BB5

6.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723BB5	#FFFFFF	#000000	##FFFFFF
##723BB5	1.00	6.98	3.01	6.98
#FFFFFF	6.98	1.00	21.00	1.00
#000000	3.01	21.00	1.00	21.00
##FFFFFF	6.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0059B9

Deuteranopia (green-blind)

#0058B2

Tritanopia (blue-blind)

#635773

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #723bb5;
/* rgb */ color: rgb(114, 59, 181);
/* oklch */ color: oklch(48.6% 0.184 300.3);

Tailwind

colors: {
  custom: {
    50: '#a075cc',
    500: '#723bb5',
    950: '#000000',
  },
}

SCSS

$custom: #723bb5;
$custom-light: #a075cc;
$custom-dark: #000000;

JSON

{
  "hex": "#723bb5",
  "rgb": {
    "r": 114,
    "g": 59,
    "b": 181
  },
  "hsl": {
    "h": 267.049,
    "s": 50.833,
    "l": 47.059
  },
  "oklch": {
    "l": 0.48602,
    "c": 0.18388,
    "h": 300.3
  },
  "luminance": 0.10042
}

Semantic roles & 50–950 ramp

primary

#723BB5

secondary

#A9C686

accent

#DA4D9B

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0813

muted

#7F7B82

Preview Lab

Preview with #723BB5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →