#723BB3#723BB3
#723BB3 is a mid, vivid violet. Relative luminance 0.100; OKLCH L 48.5% C 0.182 H 300.8°. Best body text is #FFFFFF at 7.02:1 contrast (WCAG AA passes).
Color values
| HEX | #723BB3 |
|---|---|
| RGB | rgb(114, 59, 179) |
| HSL | hsl(268, 50%, 47%) |
| HSV | hsv(268, 67%, 70%) |
| CMYK | cmyk(36.3%, 67%, 0%, 29.8%) |
| CIE-LAB | lab(37.77, 47.93, -54.80) |
| CIE-LCH | lch(37.77, 72.81, 311.17°) |
| OKLab | oklab(48.45% 0.093 -0.156) |
| OKLCH | oklch(48.45% 0.182 300.8) |
| XYZ | xyz(16.6381, 9.9599, 43.6850) |
| Luminance | 0.0996 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Bluey Purple
#6241C7
ΔE00 4.69
Rebeccapurple
#663399
ΔE00 4.70
Blue With A Hint Of Purple
#533CC6
ΔE00 6.19
Blurple
#5539CC
ΔE00 6.24
Royal Purple
#7851A9
ΔE00 6.29
Ocean Blue
#4F42B5
ΔE00 6.72
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#723BB3 #7CB33B
analogous
#3B40B3 #723BB3 #AE3BB3
triadic
#723BB3 #B3723B #3BB372
tetradic
#723BB3 #B33B40 #7CB33B #3BB3AE
square
#723BB3 #B33B40 #7CB33B #3BB3AE
split-complementary
#723BB3 #B3AE3B #40B33B
monochromatic
#371D57 #552C85 #723BB3 #9160CB #B18EDA
Accessibility & contrast
On white
7.02
#723BB3 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.99
#723BB3 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #723BB3
7.02:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##723BB3 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##723BB3 | 1.00 | 7.02 | 2.99 | 7.02 |
| #FFFFFF | 7.02 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.99 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.02 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#0058B7
Deuteranopia (green-blind)
#0058B0
Tritanopia (blue-blind)
#645672
Achromatopsia (no color)
#595959
Design tokens & code
CSS
--color: #723bb3; /* rgb */ color: rgb(114, 59, 179); /* oklch */ color: oklch(48.5% 0.182 300.8);
Tailwind
colors: {
custom: {
50: '#a075cb',
500: '#723bb3',
950: '#000000',
},
}SCSS
$custom: #723bb3; $custom-light: #a075cb; $custom-dark: #000000;
JSON
{
"hex": "#723bb3",
"rgb": {
"r": 114,
"g": 59,
"b": 179
},
"hsl": {
"h": 267.5,
"s": 50.42,
"l": 46.667
},
"oklch": {
"l": 0.48451,
"c": 0.18161,
"h": 300.8
},
"luminance": 0.0996
}Semantic roles & 50–950 ramp
primary
#723BB3
secondary
#A8C585
accent
#DA4E9A
background
#FAF7FC
surface
#F4EDF8
border
#CEC8D1
text
#0F0813
muted
#7F7B82