#723BB2#723BB2

#723BB2 is a mid, vivid violet. Relative luminance 0.099; OKLCH L 48.4% C 0.180 H 301.1°. Best body text is #FFFFFF at 7.04:1 contrast (WCAG AA passes).

Color values

HEX	#723BB2
RGB	rgb(114, 59, 178)
HSL	hsl(268, 50%, 46%)
HSV	hsv(268, 67%, 70%)
CMYK	cmyk(36%, 66.9%, 0%, 30.2%)
CIE-LAB	lab(37.70, 47.68, -54.33)
CIE-LCH	lch(37.70, 72.28, 311.27°)
OKLab	oklab(48.38% 0.0931 -0.1546)
OKLCH	oklch(48.38% 0.18 301.1)
XYZ	xyz(16.5373, 9.9196, 43.1543)
Luminance	0.0992 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723BB2 #7BB23B

analogous

#3B40B2 #723BB2 #AE3BB2

triadic

#723BB2 #B2723B #3BB272

tetradic

#723BB2 #B23B40 #7BB23B #3BB2AE

square

#723BB2 #B23B40 #7BB23B #3BB2AE

split-complementary

#723BB2 #B2AE3B #40B23B

monochromatic

#371D56 #552C84 #723BB2 #9160CA #B18EDA

Accessibility & contrast

On white

7.04

#723BB2 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.98

#723BB2 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723BB2

7.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723BB2	#FFFFFF	#000000	##FFFFFF
##723BB2	1.00	7.04	2.98	7.04
#FFFFFF	7.04	1.00	21.00	1.00
#000000	2.98	21.00	1.00	21.00
##FFFFFF	7.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0058B6

Deuteranopia (green-blind)

#0058AF

Tritanopia (blue-blind)

#645671

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #723bb2;
/* rgb */ color: rgb(114, 59, 178);
/* oklch */ color: oklch(48.4% 0.180 301.1);

Tailwind

colors: {
  custom: {
    50: '#9f75ca',
    500: '#723bb2',
    950: '#000000',
  },
}

SCSS

$custom: #723bb2;
$custom-light: #9f75ca;
$custom-dark: #000000;

JSON

{
  "hex": "#723bb2",
  "rgb": {
    "r": 114,
    "g": 59,
    "b": 178
  },
  "hsl": {
    "h": 267.731,
    "s": 50.211,
    "l": 46.471
  },
  "oklch": {
    "l": 0.48376,
    "c": 0.18048,
    "h": 301.1
  },
  "luminance": 0.0992
}

Semantic roles & 50–950 ramp

primary

#723BB2

secondary

#A7C485

accent

#DA4E99

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0813

muted

#7F7B82

Preview Lab

Preview with #723BB2

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →