#723BB1#723BB1

#723BB1 is a mid, vivid violet. Relative luminance 0.099; OKLCH L 48.3% C 0.179 H 301.3°. Best body text is #FFFFFF at 7.06:1 contrast (WCAG AA passes).

Color values

HEX	#723BB1
RGB	rgb(114, 59, 177)
HSL	hsl(268, 50%, 46%)
HSV	hsv(268, 67%, 69%)
CMYK	cmyk(35.6%, 66.7%, 0%, 30.6%)
CIE-LAB	lab(37.63, 47.43, -53.85)
CIE-LCH	lch(37.63, 71.76, 311.37°)
OKLab	oklab(48.3% 0.0933 -0.1532)
OKLCH	oklch(48.3% 0.179 301.3)
XYZ	xyz(16.4373, 9.8796, 42.6274)
Luminance	0.0988 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723BB1 #7AB13B

analogous

#3B3FB1 #723BB1 #AD3BB1

triadic

#723BB1 #B1723B #3BB172

tetradic

#723BB1 #B13B3F #7AB13B #3BB1AD

square

#723BB1 #B13B3F #7AB13B #3BB1AD

split-complementary

#723BB1 #B1AD3B #3FB13B

monochromatic

#371C55 #542C83 #723BB1 #915FCA #B18DD9

Accessibility & contrast

On white

7.06

#723BB1 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.98

#723BB1 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723BB1

7.06:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723BB1	#FFFFFF	#000000	##FFFFFF
##723BB1	1.00	7.06	2.98	7.06
#FFFFFF	7.06	1.00	21.00	1.00
#000000	2.98	21.00	1.00	21.00
##FFFFFF	7.06	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0058B5

Deuteranopia (green-blind)

#0058AE

Tritanopia (blue-blind)

#655671

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #723bb1;
/* rgb */ color: rgb(114, 59, 177);
/* oklch */ color: oklch(48.3% 0.179 301.3);

Tailwind

colors: {
  custom: {
    50: '#9f75c9',
    500: '#723bb1',
    950: '#000000',
  },
}

SCSS

$custom: #723bb1;
$custom-light: #9f75c9;
$custom-dark: #000000;

JSON

{
  "hex": "#723bb1",
  "rgb": {
    "r": 114,
    "g": 59,
    "b": 177
  },
  "hsl": {
    "h": 267.966,
    "s": 50,
    "l": 46.275
  },
  "oklch": {
    "l": 0.48301,
    "c": 0.17934,
    "h": 301.3
  },
  "luminance": 0.0988
}

Semantic roles & 50–950 ramp

primary

#723BB1

secondary

#A6C484

accent

#DA4E99

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0813

muted

#7F7B82

Preview Lab

Preview with #723BB1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →