#723BB0#723BB0
#723BB0 is a mid, vivid violet. Relative luminance 0.098; OKLCH L 48.2% C 0.178 H 301.6°. Best body text is #FFFFFF at 7.08:1 contrast (WCAG AA passes).
Color values
| HEX | #723BB0 |
|---|---|
| RGB | rgb(114, 59, 176) |
| HSL | hsl(268, 50%, 46%) |
| HSV | hsv(268, 66%, 69%) |
| CMYK | cmyk(35.2%, 66.5%, 0%, 31%) |
| CIE-LAB | lab(37.55, 47.17, -53.38) |
| CIE-LCH | lch(37.55, 71.23, 311.47°) |
| OKLab | oklab(48.23% 0.0934 -0.1518) |
| OKLCH | oklch(48.23% 0.178 301.6) |
| XYZ | xyz(16.3380, 9.8399, 42.1044) |
| Luminance | 0.0984 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Rebeccapurple
#663399
ΔE00 4.33
Bluey Purple
#6241C7
ΔE00 5.09
Royal Purple
#7851A9
ΔE00 6.16
Blue With A Hint Of Purple
#533CC6
ΔE00 6.52
Purple (survey)
#7E1E9C
ΔE00 6.57
Blurple
#5539CC
ΔE00 6.61
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#723BB0 #79B03B
analogous
#3B3EB0 #723BB0 #AC3BB0
triadic
#723BB0 #B0723B #3BB072
tetradic
#723BB0 #B03B3E #79B03B #3BB0AC
square
#723BB0 #B03B3E #79B03B #3BB0AC
split-complementary
#723BB0 #B0AC3B #3EB03B
monochromatic
#371C54 #542C82 #723BB0 #915FC9 #B08DD9
Accessibility & contrast
On white
7.08
#723BB0 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.97
#723BB0 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #723BB0
7.08:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##723BB0 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##723BB0 | 1.00 | 7.08 | 2.97 | 7.08 |
| #FFFFFF | 7.08 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.97 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.08 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#0058B4
Deuteranopia (green-blind)
#0258AD
Tritanopia (blue-blind)
#655570
Achromatopsia (no color)
#585858
Design tokens & code
CSS
--color: #723bb0; /* rgb */ color: rgb(114, 59, 176); /* oklch */ color: oklch(48.2% 0.178 301.6);
Tailwind
colors: {
custom: {
50: '#9f75c8',
500: '#723bb0',
950: '#000000',
},
}SCSS
$custom: #723bb0; $custom-light: #9f75c8; $custom-dark: #000000;
JSON
{
"hex": "#723bb0",
"rgb": {
"r": 114,
"g": 59,
"b": 176
},
"hsl": {
"h": 268.205,
"s": 49.787,
"l": 46.078
},
"oklch": {
"l": 0.48227,
"c": 0.1782,
"h": 301.6
},
"luminance": 0.0984
}Semantic roles & 50–950 ramp
primary
#723BB0
secondary
#A5C383
accent
#D94E98
background
#FAF7FC
surface
#F4EDF8
border
#CEC8D1
text
#0F0813
muted
#7F7B82