#723BAF#723BAF

#723BAF is a mid, vivid violet. Relative luminance 0.098; OKLCH L 48.2% C 0.177 H 301.9°. Best body text is #FFFFFF at 7.09:1 contrast (WCAG AA passes).

Color values

HEX	#723BAF
RGB	rgb(114, 59, 175)
HSL	hsl(268, 50%, 46%)
HSV	hsv(268, 66%, 69%)
CMYK	cmyk(34.9%, 66.3%, 0%, 31.4%)
CIE-LAB	lab(37.48, 46.92, -52.90)
CIE-LCH	lch(37.48, 70.71, 311.57°)
OKLab	oklab(48.15% 0.0935 -0.1504)
OKLCH	oklch(48.15% 0.177 301.9)
XYZ	xyz(16.2394, 9.8004, 41.5853)
Luminance	0.0980 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723BAF #78AF3B

analogous

#3B3EAF #723BAF #AC3BAF

triadic

#723BAF #AF723B #3BAF72

tetradic

#723BAF #AF3B3E #78AF3B #3BAFAC

square

#723BAF #AF3B3E #78AF3B #3BAFAC

split-complementary

#723BAF #AFAC3B #3EAF3B

monochromatic

#361C53 #542C81 #723BAF #915EC9 #B08CD8

Accessibility & contrast

On white

7.09

#723BAF on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.96

#723BAF on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723BAF

7.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723BAF	#FFFFFF	#000000	##FFFFFF
##723BAF	1.00	7.09	2.96	7.09
#FFFFFF	7.09	1.00	21.00	1.00
#000000	2.96	21.00	1.00	21.00
##FFFFFF	7.09	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0057B3

Deuteranopia (green-blind)

#0658AD

Tritanopia (blue-blind)

#655570

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #723baf;
/* rgb */ color: rgb(114, 59, 175);
/* oklch */ color: oklch(48.2% 0.177 301.9);

Tailwind

colors: {
  custom: {
    50: '#9f75c8',
    500: '#723baf',
    950: '#000000',
  },
}

SCSS

$custom: #723baf;
$custom-light: #9f75c8;
$custom-dark: #000000;

JSON

{
  "hex": "#723baf",
  "rgb": {
    "r": 114,
    "g": 59,
    "b": 175
  },
  "hsl": {
    "h": 268.448,
    "s": 49.573,
    "l": 45.882
  },
  "oklch": {
    "l": 0.48153,
    "c": 0.17706,
    "h": 301.9
  },
  "luminance": 0.098
}

Semantic roles & 50–950 ramp

primary

#723BAF

secondary

#A5C383

accent

#D94F97

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0813

muted

#7F7B82

Preview Lab

Preview with #723BAF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →