#723BAE#723BAE

#723BAE is a mid, vivid violet. Relative luminance 0.098; OKLCH L 48.1% C 0.176 H 302.1°. Best body text is #FFFFFF at 7.11:1 contrast (WCAG AA passes).

Color values

HEX	#723BAE
RGB	rgb(114, 59, 174)
HSL	hsl(269, 49%, 46%)
HSV	hsv(269, 66%, 68%)
CMYK	cmyk(34.5%, 66.1%, 0%, 31.8%)
CIE-LAB	lab(37.41, 46.67, -52.42)
CIE-LCH	lch(37.41, 70.18, 311.68°)
OKLab	oklab(48.08% 0.0936 -0.149)
OKLCH	oklch(48.08% 0.176 302.1)
XYZ	xyz(16.1416, 9.7613, 41.0699)
Luminance	0.0976 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723BAE #77AE3B

analogous

#3B3DAE #723BAE #AB3BAE

triadic

#723BAE #AE723B #3BAE72

tetradic

#723BAE #AE3B3D #77AE3B #3BAEAB

square

#723BAE #AE3B3D #77AE3B #3BAEAB

split-complementary

#723BAE #AEAB3B #3DAE3B

monochromatic

#361C53 #542C80 #723BAE #915EC8 #B08CD8

Accessibility & contrast

On white

7.11

#723BAE on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.95

#723BAE on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723BAE

7.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723BAE	#FFFFFF	#000000	##FFFFFF
##723BAE	1.00	7.11	2.95	7.11
#FFFFFF	7.11	1.00	21.00	1.00
#000000	2.95	21.00	1.00	21.00
##FFFFFF	7.11	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0057B2

Deuteranopia (green-blind)

#0A58AC

Tritanopia (blue-blind)

#66556F

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #723bae;
/* rgb */ color: rgb(114, 59, 174);
/* oklch */ color: oklch(48.1% 0.176 302.1);

Tailwind

colors: {
  custom: {
    50: '#9f74c7',
    500: '#723bae',
    950: '#000000',
  },
}

SCSS

$custom: #723bae;
$custom-light: #9f74c7;
$custom-dark: #000000;

JSON

{
  "hex": "#723bae",
  "rgb": {
    "r": 114,
    "g": 59,
    "b": 174
  },
  "hsl": {
    "h": 268.696,
    "s": 49.356,
    "l": 45.686
  },
  "oklch": {
    "l": 0.48079,
    "c": 0.17592,
    "h": 302.1
  },
  "luminance": 0.09761
}

Semantic roles & 50–950 ramp

primary

#723BAE

secondary

#A4C282

accent

#D94F97

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0813

muted

#7F7B82

Preview Lab

Preview with #723BAE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →