#723BAD#723BAD

#723BAD is a mid, vivid violet. Relative luminance 0.097; OKLCH L 48.0% C 0.175 H 302.4°. Best body text is #FFFFFF at 7.13:1 contrast (WCAG AA passes).

Color values

HEX	#723BAD
RGB	rgb(114, 59, 173)
HSL	hsl(269, 49%, 45%)
HSV	hsv(269, 66%, 68%)
CMYK	cmyk(34.1%, 65.9%, 0%, 32.2%)
CIE-LAB	lab(37.34, 46.42, -51.94)
CIE-LCH	lch(37.34, 69.66, 311.79°)
OKLab	oklab(48.01% 0.0937 -0.1476)
OKLCH	oklch(48.01% 0.175 302.4)
XYZ	xyz(16.0445, 9.7224, 40.5584)
Luminance	0.0972 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723BAD #76AD3B

analogous

#3B3DAD #723BAD #AB3BAD

triadic

#723BAD #AD723B #3BAD72

tetradic

#723BAD #AD3B3D #76AD3B #3BADAB

square

#723BAD #AD3B3D #76AD3B #3BADAB

split-complementary

#723BAD #ADAB3B #3DAD3B

monochromatic

#361C52 #542B7F #723BAD #915DC8 #B08BD7

Accessibility & contrast

On white

7.13

#723BAD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.94

#723BAD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723BAD

7.13:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723BAD	#FFFFFF	#000000	##FFFFFF
##723BAD	1.00	7.13	2.94	7.13
#FFFFFF	7.13	1.00	21.00	1.00
#000000	2.94	21.00	1.00	21.00
##FFFFFF	7.13	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0057B0

Deuteranopia (green-blind)

#0D57AB

Tritanopia (blue-blind)

#66546F

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #723bad;
/* rgb */ color: rgb(114, 59, 173);
/* oklch */ color: oklch(48.0% 0.175 302.4);

Tailwind

colors: {
  custom: {
    50: '#9f74c6',
    500: '#723bad',
    950: '#000000',
  },
}

SCSS

$custom: #723bad;
$custom-light: #9f74c6;
$custom-dark: #000000;

JSON

{
  "hex": "#723bad",
  "rgb": {
    "r": 114,
    "g": 59,
    "b": 173
  },
  "hsl": {
    "h": 268.947,
    "s": 49.138,
    "l": 45.49
  },
  "oklch": {
    "l": 0.48005,
    "c": 0.17478,
    "h": 302.4
  },
  "luminance": 0.09722
}

Semantic roles & 50–950 ramp

primary

#723BAD

secondary

#A3C282

accent

#D94F96

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0813

muted

#7F7B82

Preview Lab

Preview with #723BAD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →