#723BAC#723BAC

#723BAC is a mid, vivid violet. Relative luminance 0.097; OKLCH L 47.9% C 0.174 H 302.7°. Best body text is #FFFFFF at 7.15:1 contrast (WCAG AA passes).

Color values

HEX	#723BAC
RGB	rgb(114, 59, 172)
HSL	hsl(269, 49%, 45%)
HSV	hsv(269, 66%, 67%)
CMYK	cmyk(33.7%, 65.7%, 0%, 32.5%)
CIE-LAB	lab(37.27, 46.17, -51.46)
CIE-LCH	lch(37.27, 69.13, 311.90°)
OKLab	oklab(47.93% 0.0938 -0.1461)
OKLCH	oklch(47.93% 0.174 302.7)
XYZ	xyz(15.9481, 9.6839, 40.0507)
Luminance	0.0968 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723BAC #75AC3B

analogous

#3B3CAC #723BAC #AB3BAC

triadic

#723BAC #AC723B #3BAC72

tetradic

#723BAC #AC3B3C #75AC3B #3BACAB

square

#723BAC #AC3B3C #75AC3B #3BACAB

split-complementary

#723BAC #ACAB3B #3CAC3B

monochromatic

#361C51 #542B7E #723BAC #915DC7 #B08AD7

Accessibility & contrast

On white

7.15

#723BAC on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.94

#723BAC on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723BAC

7.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723BAC	#FFFFFF	#000000	##FFFFFF
##723BAC	1.00	7.15	2.94	7.15
#FFFFFF	7.15	1.00	21.00	1.00
#000000	2.94	21.00	1.00	21.00
##FFFFFF	7.15	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0057AF

Deuteranopia (green-blind)

#1157AA

Tritanopia (blue-blind)

#66546E

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #723bac;
/* rgb */ color: rgb(114, 59, 172);
/* oklch */ color: oklch(47.9% 0.174 302.7);

Tailwind

colors: {
  custom: {
    50: '#9f74c5',
    500: '#723bac',
    950: '#000000',
  },
}

SCSS

$custom: #723bac;
$custom-light: #9f74c5;
$custom-dark: #000000;

JSON

{
  "hex": "#723bac",
  "rgb": {
    "r": 114,
    "g": 59,
    "b": 172
  },
  "hsl": {
    "h": 269.204,
    "s": 48.918,
    "l": 45.294
  },
  "oklch": {
    "l": 0.47932,
    "c": 0.17365,
    "h": 302.7
  },
  "luminance": 0.09684
}

Semantic roles & 50–950 ramp

primary

#723BAC

secondary

#A2C181

accent

#D84F96

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0813

muted

#7F7B82

Preview Lab

Preview with #723BAC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →