#723BA2#723BA2

#723BA2 is a mid, vivid violet. Relative luminance 0.093; OKLCH L 47.2% C 0.162 H 305.6°. Best body text is #FFFFFF at 7.34:1 contrast (WCAG AA passes).

Color values

HEX	#723BA2
RGB	rgb(114, 59, 162)
HSL	hsl(272, 47%, 43%)
HSV	hsv(272, 64%, 64%)
CMYK	cmyk(29.6%, 63.6%, 0%, 36.5%)
CIE-LAB	lab(36.58, 43.70, -46.58)
CIE-LCH	lch(36.58, 63.87, 313.17°)
OKLab	oklab(47.22% 0.0945 -0.1318)
OKLCH	oklch(47.22% 0.162 305.6)
XYZ	xyz(15.0236, 9.3141, 35.1817)
Luminance	0.0931 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723BA2 #6BA23B

analogous

#3F3BA2 #723BA2 #A23B9E

triadic

#723BA2 #A2723B #3BA272

tetradic

#723BA2 #A23F3B #6BA23B #3B9EA2

square

#723BA2 #A23F3B #6BA23B #3B9EA2

split-complementary

#723BA2 #9EA23B #3BA23F

monochromatic

#331A48 #522B75 #723BA2 #9158C2 #AE85D3

Accessibility & contrast

On white

7.34

#723BA2 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.86

#723BA2 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723BA2

7.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723BA2	#FFFFFF	#000000	##FFFFFF
##723BA2	1.00	7.34	2.86	7.34
#FFFFFF	7.34	1.00	21.00	1.00
#000000	2.86	21.00	1.00	21.00
##FFFFFF	7.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0054A5

Deuteranopia (green-blind)

#2356A0

Tritanopia (blue-blind)

#6A5069

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #723ba2;
/* rgb */ color: rgb(114, 59, 162);
/* oklch */ color: oklch(47.2% 0.162 305.6);

Tailwind

colors: {
  custom: {
    50: '#9e74be',
    500: '#723ba2',
    950: '#000000',
  },
}

SCSS

$custom: #723ba2;
$custom-light: #9e74be;
$custom-dark: #000000;

JSON

{
  "hex": "#723ba2",
  "rgb": {
    "r": 114,
    "g": 59,
    "b": 162
  },
  "hsl": {
    "h": 272.039,
    "s": 46.606,
    "l": 43.333
  },
  "oklch": {
    "l": 0.47217,
    "c": 0.16219,
    "h": 305.6
  },
  "luminance": 0.09314
}

Semantic roles & 50–950 ramp

primary

#723BA2

secondary

#9ABD7C

accent

#D6528F

background

#FAF7FB

surface

#F3EDF7

border

#CDC8D0

text

#0F0812

muted

#7F7B81

Preview Lab

Preview with #723BA2

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →