#723B95#723B95

#723B95 is a mid, vivid violet. Relative luminance 0.089; OKLCH L 46.3% C 0.147 H 310.1°. Best body text is #FFFFFF at 7.57:1 contrast (WCAG AA passes).

Color values

HEX	#723B95
RGB	rgb(114, 59, 149)
HSL	hsl(277, 43%, 41%)
HSV	hsv(277, 60%, 58%)
CMYK	cmyk(23.5%, 60.4%, 0%, 41.6%)
CIE-LAB	lab(35.74, 40.57, -40.07)
CIE-LCH	lch(35.74, 57.02, 315.36°)
OKLab	oklab(46.34% 0.0948 -0.1127)
OKLCH	oklch(46.34% 0.147 310.1)
XYZ	xyz(13.9272, 8.8755, 29.4074)
Luminance	0.0887 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723B95 #5E953B

analogous

#453B95 #723B95 #953B8B

triadic

#723B95 #95723B #3B9572

tetradic

#723B95 #95453B #5E953B #3B8B95

square

#723B95 #95453B #5E953B #3B8B95

split-complementary

#723B95 #8B953B #3B9545

monochromatic

#2F183D #502A69 #723B95 #9253BB #AE7ECC

Accessibility & contrast

On white

7.57

#723B95 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.77

#723B95 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723B95

7.57:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723B95	#FFFFFF	#000000	##FFFFFF
##723B95	1.00	7.57	2.77	7.57
#FFFFFF	7.57	1.00	21.00	1.00
#000000	2.77	21.00	1.00	21.00
##FFFFFF	7.57	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1A5298

Deuteranopia (green-blind)

#315593

Tritanopia (blue-blind)

#6D4C62

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #723b95;
/* rgb */ color: rgb(114, 59, 149);
/* oklch */ color: oklch(46.3% 0.147 310.1);

Tailwind

colors: {
  custom: {
    50: '#9d74b5',
    500: '#723b95',
    950: '#000000',
  },
}

SCSS

$custom: #723b95;
$custom-light: #9d74b5;
$custom-dark: #000000;

JSON

{
  "hex": "#723b95",
  "rgb": {
    "r": 114,
    "g": 59,
    "b": 149
  },
  "hsl": {
    "h": 276.667,
    "s": 43.269,
    "l": 40.784
  },
  "oklch": {
    "l": 0.46339,
    "c": 0.14728,
    "h": 310.1
  },
  "luminance": 0.08875
}

Semantic roles & 50–950 ramp

primary

#723B95

secondary

#8FB676

accent

#D35586

background

#F9F7FB

surface

#F2EDF6

border

#CCC8D0

text

#0F0811

muted

#7E7B80

Preview Lab

Preview with #723B95

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →