#723AD5#723AD5

#723AD5 is a mid, highly saturated violet. Relative luminance 0.114; OKLCH L 51.1% C 0.221 H 293.5°. Best body text is #FFFFFF at 6.40:1 contrast (WCAG AA passes).

Color values

HEX	#723AD5
RGB	rgb(114, 58, 213)
HSL	hsl(262, 65%, 53%)
HSV	hsv(262, 73%, 84%)
CMYK	cmyk(46.5%, 72.8%, 0%, 16.5%)
CIE-LAB	lab(40.26, 57.16, -70.59)
CIE-LCH	lch(40.26, 90.84, 309.00°)
OKLab	oklab(51.05% 0.088 -0.2024)
OKLCH	oklch(51.05% 0.221 293.5)
XYZ	xyz(20.4594, 11.4070, 64.0617)
Luminance	0.1141 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723AD5 #9DD53A

analogous

#3A4FD5 #723AD5 #BF3AD5

triadic

#723AD5 #D5723A #3AD572

tetradic

#723AD5 #D53A4F #9DD53A #3AD5BF

square

#723AD5 #D53A4F #9DD53A #3AD5BF

split-complementary

#723AD5 #D5BF3A #4FD53A

monochromatic

#3D1A7A #5625AD #723AD5 #966CE0 #BA9FEB

Accessibility & contrast

On white

6.40

#723AD5 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.28

#723AD5 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723AD5

6.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723AD5	#FFFFFF	#000000	##FFFFFF
##723AD5	1.00	6.40	3.28	6.40
#FFFFFF	6.40	1.00	21.00	1.00
#000000	3.28	21.00	1.00	21.00
##FFFFFF	6.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0061D9

Deuteranopia (green-blind)

#005CD2

Tritanopia (blue-blind)

#546384

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #723ad5;
/* rgb */ color: rgb(114, 58, 213);
/* oklch */ color: oklch(51.1% 0.221 293.5);

Tailwind

colors: {
  custom: {
    50: '#a375e3',
    500: '#723ad5',
    950: '#000000',
  },
}

SCSS

$custom: #723ad5;
$custom-light: #a375e3;
$custom-dark: #000000;

JSON

{
  "hex": "#723ad5",
  "rgb": {
    "r": 114,
    "g": 58,
    "b": 213
  },
  "hsl": {
    "h": 261.677,
    "s": 64.854,
    "l": 53.137
  },
  "oklch": {
    "l": 0.51052,
    "c": 0.22066,
    "h": 293.5
  },
  "luminance": 0.11408
}

Semantic roles & 50–950 ramp

primary

#723AD5

secondary

#BFD794

accent

#E840AB

background

#FAF7FE

surface

#F4EDFC

border

#CEC8D5

text

#100916

muted

#7F7B84

Preview Lab

Preview with #723AD5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →