#723AD5#723AD5

#723AD5 is a mid, highly saturated violet. Relative luminance 0.114; OKLCH L 51.1% C 0.221 H 293.5°. Best body text is #FFFFFF at 6.40:1 contrast (WCAG AA passes).

Color values

HEX#723AD5
RGBrgb(114, 58, 213)
HSLhsl(262, 65%, 53%)
HSVhsv(262, 73%, 84%)
CMYKcmyk(46.5%, 72.8%, 0%, 16.5%)
CIE-LABlab(40.26, 57.16, -70.59)
CIE-LCHlch(40.26, 90.84, 309.00°)
OKLaboklab(51.05% 0.088 -0.2024)
OKLCHoklch(51.05% 0.221 293.5)
XYZxyz(20.4594, 11.4070, 64.0617)
Luminance0.1141 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#723AD5 #9DD53A
analogous
#3A4FD5 #723AD5 #BF3AD5
triadic
#723AD5 #D5723A #3AD572
tetradic
#723AD5 #D53A4F #9DD53A #3AD5BF
square
#723AD5 #D53A4F #9DD53A #3AD5BF
split-complementary
#723AD5 #D5BF3A #4FD53A
monochromatic
#3D1A7A #5625AD #723AD5 #966CE0 #BA9FEB

Accessibility & contrast

On white

6.40
#723AD5 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.28
#723AD5 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723AD5
6.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##723AD5#FFFFFF#000000##FFFFFF
##723AD51.006.403.286.40
#FFFFFF6.401.0021.001.00
#0000003.2821.001.0021.00
##FFFFFF6.401.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0061D9
Deuteranopia (green-blind)
#005CD2
Tritanopia (blue-blind)
#546384
Achromatopsia (no color)
#5F5F5F

Design tokens & code

CSS
--color: #723ad5;
/* rgb */ color: rgb(114, 58, 213);
/* oklch */ color: oklch(51.1% 0.221 293.5);
Tailwind
colors: {
  custom: {
    50: '#a375e3',
    500: '#723ad5',
    950: '#000000',
  },
}
SCSS
$custom: #723ad5;
$custom-light: #a375e3;
$custom-dark: #000000;
JSON
{
  "hex": "#723ad5",
  "rgb": {
    "r": 114,
    "g": 58,
    "b": 213
  },
  "hsl": {
    "h": 261.677,
    "s": 64.854,
    "l": 53.137
  },
  "oklch": {
    "l": 0.51052,
    "c": 0.22066,
    "h": 293.5
  },
  "luminance": 0.11408
}

Semantic roles & 50–950 ramp

primary
#723AD5
secondary
#BFD794
accent
#E840AB
background
#FAF7FE
surface
#F4EDFC
border
#CEC8D5
text
#100916
muted
#7F7B84

Preview Lab

Preview with #723AD5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#723AD5 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva