#723AD3#723AD3

#723AD3 is a mid, highly saturated violet. Relative luminance 0.113; OKLCH L 50.9% C 0.218 H 293.9°. Best body text is #FFFFFF at 6.44:1 contrast (WCAG AA passes).

Color values

HEX	#723AD3
RGB	rgb(114, 58, 211)
HSL	hsl(262, 63%, 53%)
HSV	hsv(262, 73%, 83%)
CMYK	cmyk(46%, 72.5%, 0%, 17.3%)
CIE-LAB	lab(40.09, 56.65, -69.71)
CIE-LCH	lch(40.09, 89.82, 309.10°)
OKLab	oklab(50.88% 0.0884 -0.1998)
OKLCH	oklch(50.88% 0.218 293.9)
XYZ	xyz(20.2071, 11.3061, 62.7330)
Luminance	0.1131 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723AD3 #9BD33A

analogous

#3A4ED3 #723AD3 #BE3AD3

triadic

#723AD3 #D3723A #3AD372

tetradic

#723AD3 #D33A4E #9BD33A #3AD3BE

square

#723AD3 #D33A4E #9BD33A #3AD3BE

split-complementary

#723AD3 #D3BE3A #4ED33A

monochromatic

#3D1B78 #5626AA #723AD3 #966CDE #BA9EE9

Accessibility & contrast

On white

6.44

#723AD3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.26

#723AD3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723AD3

6.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723AD3	#FFFFFF	#000000	##FFFFFF
##723AD3	1.00	6.44	3.26	6.44
#FFFFFF	6.44	1.00	21.00	1.00
#000000	3.26	21.00	1.00	21.00
##FFFFFF	6.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0060D7

Deuteranopia (green-blind)

#005CD0

Tritanopia (blue-blind)

#556283

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #723ad3;
/* rgb */ color: rgb(114, 58, 211);
/* oklch */ color: oklch(50.9% 0.218 293.9);

Tailwind

colors: {
  custom: {
    50: '#a375e2',
    500: '#723ad3',
    950: '#000000',
  },
}

SCSS

$custom: #723ad3;
$custom-light: #a375e2;
$custom-dark: #000000;

JSON

{
  "hex": "#723ad3",
  "rgb": {
    "r": 114,
    "g": 58,
    "b": 211
  },
  "hsl": {
    "h": 261.961,
    "s": 63.485,
    "l": 52.745
  },
  "oklch": {
    "l": 0.50883,
    "c": 0.21848,
    "h": 293.9
  },
  "luminance": 0.11307
}

Semantic roles & 50–950 ramp

primary

#723AD3

secondary

#BDD693

accent

#E741AA

background

#FAF7FE

surface

#F4EDFC

border

#CEC8D5

text

#100915

muted

#7F7B84

Preview Lab

Preview with #723AD3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →