#723AD2#723AD2

#723AD2 is a mid, highly saturated violet. Relative luminance 0.113; OKLCH L 50.8% C 0.217 H 294.1°. Best body text is #FFFFFF at 6.46:1 contrast (WCAG AA passes).

Color values

HEX	#723AD2
RGB	rgb(114, 58, 210)
HSL	hsl(262, 63%, 53%)
HSV	hsv(262, 72%, 82%)
CMYK	cmyk(45.7%, 72.4%, 0%, 17.6%)
CIE-LAB	lab(40.01, 56.39, -69.27)
CIE-LCH	lch(40.01, 89.32, 309.15°)
OKLab	oklab(50.8% 0.0886 -0.1985)
OKLCH	oklch(50.8% 0.217 294.1)
XYZ	xyz(20.0822, 11.2561, 62.0748)
Luminance	0.1126 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723AD2 #9AD23A

analogous

#3A4ED2 #723AD2 #BE3AD2

triadic

#723AD2 #D2723A #3AD272

tetradic

#723AD2 #D23A4E #9AD23A #3AD2BE

square

#723AD2 #D23A4E #9AD23A #3AD2BE

split-complementary

#723AD2 #D2BE3A #4ED23A

monochromatic

#3D1B77 #5626A8 #723AD2 #966CDD #B99EE9

Accessibility & contrast

On white

6.46

#723AD2 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.25

#723AD2 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723AD2

6.46:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723AD2	#FFFFFF	#000000	##FFFFFF
##723AD2	1.00	6.46	3.25	6.46
#FFFFFF	6.46	1.00	21.00	1.00
#000000	3.25	21.00	1.00	21.00
##FFFFFF	6.46	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0060D6

Deuteranopia (green-blind)

#005CCF

Tritanopia (blue-blind)

#566283

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #723ad2;
/* rgb */ color: rgb(114, 58, 210);
/* oklch */ color: oklch(50.8% 0.217 294.1);

Tailwind

colors: {
  custom: {
    50: '#a375e1',
    500: '#723ad2',
    950: '#000000',
  },
}

SCSS

$custom: #723ad2;
$custom-light: #a375e1;
$custom-dark: #000000;

JSON

{
  "hex": "#723ad2",
  "rgb": {
    "r": 114,
    "g": 58,
    "b": 210
  },
  "hsl": {
    "h": 262.105,
    "s": 62.81,
    "l": 52.549
  },
  "oklch": {
    "l": 0.50799,
    "c": 0.21739,
    "h": 294.1
  },
  "luminance": 0.11257
}

Semantic roles & 50–950 ramp

primary

#723AD2

secondary

#BDD593

accent

#E642A9

background

#FAF7FD

surface

#F4EDFB

border

#CEC8D4

text

#100915

muted

#7F7B83

Preview Lab

Preview with #723AD2

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →