#723AD0#723AD0

#723AD0 is a mid, highly saturated violet. Relative luminance 0.112; OKLCH L 50.6% C 0.215 H 294.4°. Best body text is #FFFFFF at 6.50:1 contrast (WCAG AA passes).

Color values

HEX#723AD0
RGBrgb(114, 58, 208)
HSLhsl(262, 61%, 52%)
HSVhsv(262, 72%, 82%)
CMYKcmyk(45.2%, 72.1%, 0%, 18.4%)
CIE-LABlab(39.84, 55.87, -68.39)
CIE-LCHlch(39.84, 88.31, 309.25°)
OKLaboklab(50.63% 0.0891 -0.1959)
OKLCHoklch(50.63% 0.215 294.4)
XYZxyz(19.8346, 11.1570, 60.7708)
Luminance0.1116 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#723AD0 #98D03A
analogous
#3A4DD0 #723AD0 #BD3AD0
triadic
#723AD0 #D0723A #3AD072
tetradic
#723AD0 #D03A4D #98D03A #3AD0BD
square
#723AD0 #D03A4D #98D03A #3AD0BD
split-complementary
#723AD0 #D0BD3A #4DD03A
monochromatic
#3D1C74 #5627A5 #723AD0 #956BDC #B99DE8

Accessibility & contrast

On white

6.50
#723AD0 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.23
#723AD0 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723AD0
6.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##723AD0#FFFFFF#000000##FFFFFF
##723AD01.006.503.236.50
#FFFFFF6.501.0021.001.00
#0000003.2321.001.0021.00
##FFFFFF6.501.0021.001.00

Color blindness preview

Protanopia (red-blind)
#005FD4
Deuteranopia (green-blind)
#005BCD
Tritanopia (blue-blind)
#576182
Achromatopsia (no color)
#5E5E5E

Design tokens & code

CSS
--color: #723ad0;
/* rgb */ color: rgb(114, 58, 208);
/* oklch */ color: oklch(50.6% 0.215 294.4);
Tailwind
colors: {
  custom: {
    50: '#a375df',
    500: '#723ad0',
    950: '#000000',
  },
}
SCSS
$custom: #723ad0;
$custom-light: #a375df;
$custom-dark: #000000;
JSON
{
  "hex": "#723ad0",
  "rgb": {
    "r": 114,
    "g": 58,
    "b": 208
  },
  "hsl": {
    "h": 262.4,
    "s": 61.475,
    "l": 52.157
  },
  "oklch": {
    "l": 0.50631,
    "c": 0.2152,
    "h": 294.4
  },
  "luminance": 0.11158
}

Semantic roles & 50–950 ramp

primary
#723AD0
secondary
#BBD492
accent
#E543A8
background
#FAF7FD
surface
#F4EDFB
border
#CEC8D4
text
#100915
muted
#7F7B83

Preview Lab

Preview with #723AD0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#723AD0 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva