#723AD0#723AD0

#723AD0 is a mid, highly saturated violet. Relative luminance 0.112; OKLCH L 50.6% C 0.215 H 294.4°. Best body text is #FFFFFF at 6.50:1 contrast (WCAG AA passes).

Color values

HEX	#723AD0
RGB	rgb(114, 58, 208)
HSL	hsl(262, 61%, 52%)
HSV	hsv(262, 72%, 82%)
CMYK	cmyk(45.2%, 72.1%, 0%, 18.4%)
CIE-LAB	lab(39.84, 55.87, -68.39)
CIE-LCH	lch(39.84, 88.31, 309.25°)
OKLab	oklab(50.63% 0.0891 -0.1959)
OKLCH	oklch(50.63% 0.215 294.4)
XYZ	xyz(19.8346, 11.1570, 60.7708)
Luminance	0.1116 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723AD0 #98D03A

analogous

#3A4DD0 #723AD0 #BD3AD0

triadic

#723AD0 #D0723A #3AD072

tetradic

#723AD0 #D03A4D #98D03A #3AD0BD

square

#723AD0 #D03A4D #98D03A #3AD0BD

split-complementary

#723AD0 #D0BD3A #4DD03A

monochromatic

#3D1C74 #5627A5 #723AD0 #956BDC #B99DE8

Accessibility & contrast

On white

6.50

#723AD0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.23

#723AD0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723AD0

6.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723AD0	#FFFFFF	#000000	##FFFFFF
##723AD0	1.00	6.50	3.23	6.50
#FFFFFF	6.50	1.00	21.00	1.00
#000000	3.23	21.00	1.00	21.00
##FFFFFF	6.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005FD4

Deuteranopia (green-blind)

#005BCD

Tritanopia (blue-blind)

#576182

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #723ad0;
/* rgb */ color: rgb(114, 58, 208);
/* oklch */ color: oklch(50.6% 0.215 294.4);

Tailwind

colors: {
  custom: {
    50: '#a375df',
    500: '#723ad0',
    950: '#000000',
  },
}

SCSS

$custom: #723ad0;
$custom-light: #a375df;
$custom-dark: #000000;

JSON

{
  "hex": "#723ad0",
  "rgb": {
    "r": 114,
    "g": 58,
    "b": 208
  },
  "hsl": {
    "h": 262.4,
    "s": 61.475,
    "l": 52.157
  },
  "oklch": {
    "l": 0.50631,
    "c": 0.2152,
    "h": 294.4
  },
  "luminance": 0.11158
}

Semantic roles & 50–950 ramp

primary

#723AD0

secondary

#BBD492

accent

#E543A8

background

#FAF7FD

surface

#F4EDFB

border

#CEC8D4

text

#100915

muted

#7F7B83

Preview Lab

Preview with #723AD0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →