#723AC3#723AC3

#723AC3 is a mid, highly saturated violet. Relative luminance 0.105; OKLCH L 49.6% C 0.201 H 297.1°. Best body text is #FFFFFF at 6.76:1 contrast (WCAG AA passes).

Color values

HEX	#723AC3
RGB	rgb(114, 58, 195)
HSL	hsl(265, 54%, 50%)
HSV	hsv(265, 70%, 76%)
CMYK	cmyk(41.5%, 70.3%, 0%, 23.5%)
CIE-LAB	lab(38.80, 52.51, -62.54)
CIE-LCH	lch(38.80, 81.66, 310.02°)
OKLab	oklab(49.57% 0.0916 -0.1787)
OKLCH	oklch(49.57% 0.201 297.1)
XYZ	xyz(18.3002, 10.5433, 52.6901)
Luminance	0.1054 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723AC3 #8BC33A

analogous

#3A46C3 #723AC3 #B73AC3

triadic

#723AC3 #C3723A #3AC372

tetradic

#723AC3 #C33A46 #8BC33A #3AC3B7

square

#723AC3 #C33A46 #8BC33A #3AC3B7

split-complementary

#723AC3 #C3B73A #46C33A

monochromatic

#3B1E65 #562C94 #723AC3 #9368D2 #B597E0

Accessibility & contrast

On white

6.76

#723AC3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.11

#723AC3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723AC3

6.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723AC3	#FFFFFF	#000000	##FFFFFF
##723AC3	1.00	6.76	3.11	6.76
#FFFFFF	6.76	1.00	21.00	1.00
#000000	3.11	21.00	1.00	21.00
##FFFFFF	6.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005CC7

Deuteranopia (green-blind)

#005AC0

Tritanopia (blue-blind)

#5D5C7A

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #723ac3;
/* rgb */ color: rgb(114, 58, 195);
/* oklch */ color: oklch(49.6% 0.201 297.1);

Tailwind

colors: {
  custom: {
    50: '#a175d6',
    500: '#723ac3',
    950: '#000000',
  },
}

SCSS

$custom: #723ac3;
$custom-light: #a175d6;
$custom-dark: #000000;

JSON

{
  "hex": "#723ac3",
  "rgb": {
    "r": 114,
    "g": 58,
    "b": 195
  },
  "hsl": {
    "h": 264.526,
    "s": 54.15,
    "l": 49.608
  },
  "oklch": {
    "l": 0.49567,
    "c": 0.20084,
    "h": 297.1
  },
  "luminance": 0.10544
}

Semantic roles & 50–950 ramp

primary

#723AC3

secondary

#B2CC8D

accent

#DE4AA1

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #723AC3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →