#723ABB#723ABB

#723ABB is a mid, vivid violet. Relative luminance 0.102; OKLCH L 48.9% C 0.192 H 299.0°. Best body text is #FFFFFF at 6.91:1 contrast (WCAG AA passes).

Color values

HEX	#723ABB
RGB	rgb(114, 58, 187)
HSL	hsl(266, 53%, 48%)
HSV	hsv(266, 69%, 73%)
CMYK	cmyk(39%, 69%, 0%, 26.7%)
CIE-LAB	lab(38.18, 50.46, -58.85)
CIE-LCH	lch(38.18, 77.53, 310.61°)
OKLab	oklab(48.93% 0.093 -0.1679)
OKLCH	oklch(48.93% 0.192 299)
XYZ	xyz(17.4199, 10.1912, 48.0534)
Luminance	0.1019 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723ABB #83BB3A

analogous

#3A42BB #723ABB #B33ABB

triadic

#723ABB #BB723A #3ABB72

tetradic

#723ABB #BB3A42 #83BB3A #3ABBB3

square

#723ABB #BB3A42 #83BB3A #3ABBB3

split-complementary

#723ABB #BBB33A #42BB3A

monochromatic

#391D5E #562C8C #723ABB #9263CF #B392DD

Accessibility & contrast

On white

6.91

#723ABB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.04

#723ABB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723ABB

6.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723ABB	#FFFFFF	#000000	##FFFFFF
##723ABB	1.00	6.91	3.04	6.91
#FFFFFF	6.91	1.00	21.00	1.00
#000000	3.04	21.00	1.00	21.00
##FFFFFF	6.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005ABF

Deuteranopia (green-blind)

#0059B8

Tritanopia (blue-blind)

#615976

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #723abb;
/* rgb */ color: rgb(114, 58, 187);
/* oklch */ color: oklch(48.9% 0.192 299.0);

Tailwind

colors: {
  custom: {
    50: '#a074d0',
    500: '#723abb',
    950: '#000000',
  },
}

SCSS

$custom: #723abb;
$custom-light: #a074d0;
$custom-dark: #000000;

JSON

{
  "hex": "#723abb",
  "rgb": {
    "r": 114,
    "g": 58,
    "b": 187
  },
  "hsl": {
    "h": 266.047,
    "s": 52.653,
    "l": 48.039
  },
  "oklch": {
    "l": 0.48934,
    "c": 0.19191,
    "h": 299
  },
  "luminance": 0.10191
}

Semantic roles & 50–950 ramp

primary

#723ABB

secondary

#ADC888

accent

#DC4C9D

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0814

muted

#7F7B82

Preview Lab

Preview with #723ABB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →