#723AB9#723AB9

#723AB9 is a mid, vivid violet. Relative luminance 0.101; OKLCH L 48.8% C 0.190 H 299.5°. Best body text is #FFFFFF at 6.95:1 contrast (WCAG AA passes).

Color values

HEX	#723AB9
RGB	rgb(114, 58, 185)
HSL	hsl(266, 52%, 48%)
HSV	hsv(266, 69%, 73%)
CMYK	cmyk(38.4%, 68.6%, 0%, 27.5%)
CIE-LAB	lab(38.03, 49.96, -57.92)
CIE-LCH	lch(38.03, 76.49, 310.78°)
OKLab	oklab(48.78% 0.0933 -0.1651)
OKLCH	oklch(48.78% 0.19 299.5)
XYZ	xyz(17.2073, 10.1061, 46.9336)
Luminance	0.1011 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723AB9 #81B93A

analogous

#3A41B9 #723AB9 #B23AB9

triadic

#723AB9 #B9723A #3AB972

tetradic

#723AB9 #B93A41 #81B93A #3AB9B2

square

#723AB9 #B93A41 #81B93A #3AB9B2

split-complementary

#723AB9 #B9B23A #41B93A

monochromatic

#391D5C #552B8A #723AB9 #9262CE #B291DC

Accessibility & contrast

On white

6.95

#723AB9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.02

#723AB9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723AB9

6.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723AB9	#FFFFFF	#000000	##FFFFFF
##723AB9	1.00	6.95	3.02	6.95
#FFFFFF	6.95	1.00	21.00	1.00
#000000	3.02	21.00	1.00	21.00
##FFFFFF	6.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0059BD

Deuteranopia (green-blind)

#0058B6

Tritanopia (blue-blind)

#625875

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #723ab9;
/* rgb */ color: rgb(114, 58, 185);
/* oklch */ color: oklch(48.8% 0.190 299.5);

Tailwind

colors: {
  custom: {
    50: '#a074cf',
    500: '#723ab9',
    950: '#000000',
  },
}

SCSS

$custom: #723ab9;
$custom-light: #a074cf;
$custom-dark: #000000;

JSON

{
  "hex": "#723ab9",
  "rgb": {
    "r": 114,
    "g": 58,
    "b": 185
  },
  "hsl": {
    "h": 266.457,
    "s": 52.263,
    "l": 47.647
  },
  "oklch": {
    "l": 0.48779,
    "c": 0.18966,
    "h": 299.5
  },
  "luminance": 0.10106
}

Semantic roles & 50–950 ramp

primary

#723AB9

secondary

#ABC787

accent

#DC4C9C

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0814

muted

#7F7B82

Preview Lab

Preview with #723AB9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →