#723AB8#723AB8

#723AB8 is a mid, vivid violet. Relative luminance 0.101; OKLCH L 48.7% C 0.189 H 299.7°. Best body text is #FFFFFF at 6.97:1 contrast (WCAG AA passes).

Color values

HEX	#723AB8
RGB	rgb(114, 58, 184)
HSL	hsl(267, 52%, 47%)
HSV	hsv(267, 68%, 72%)
CMYK	cmyk(38%, 68.5%, 0%, 27.8%)
CIE-LAB	lab(37.96, 49.70, -57.45)
CIE-LCH	lch(37.96, 75.97, 310.86°)
OKLab	oklab(48.7% 0.0934 -0.1638)
OKLCH	oklch(48.7% 0.189 299.7)
XYZ	xyz(17.1021, 10.0640, 46.3796)
Luminance	0.1006 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723AB8 #80B83A

analogous

#3A41B8 #723AB8 #B13AB8

triadic

#723AB8 #B8723A #3AB872

tetradic

#723AB8 #B83A41 #80B83A #3AB8B1

square

#723AB8 #B83A41 #80B83A #3AB8B1

split-complementary

#723AB8 #B8B13A #41B83A

monochromatic

#381D5B #552B89 #723AB8 #9262CD #B290DC

Accessibility & contrast

On white

6.97

#723AB8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.01

#723AB8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723AB8

6.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723AB8	#FFFFFF	#000000	##FFFFFF
##723AB8	1.00	6.97	3.01	6.97
#FFFFFF	6.97	1.00	21.00	1.00
#000000	3.01	21.00	1.00	21.00
##FFFFFF	6.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0059BC

Deuteranopia (green-blind)

#0058B5

Tritanopia (blue-blind)

#625874

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #723ab8;
/* rgb */ color: rgb(114, 58, 184);
/* oklch */ color: oklch(48.7% 0.189 299.7);

Tailwind

colors: {
  custom: {
    50: '#a074ce',
    500: '#723ab8',
    950: '#000000',
  },
}

SCSS

$custom: #723ab8;
$custom-light: #a074ce;
$custom-dark: #000000;

JSON

{
  "hex": "#723ab8",
  "rgb": {
    "r": 114,
    "g": 58,
    "b": 184
  },
  "hsl": {
    "h": 266.667,
    "s": 52.066,
    "l": 47.451
  },
  "oklch": {
    "l": 0.48701,
    "c": 0.18855,
    "h": 299.7
  },
  "luminance": 0.10064
}

Semantic roles & 50–950 ramp

primary

#723AB8

secondary

#AAC787

accent

#DC4C9C

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0814

muted

#7F7B82

Preview Lab

Preview with #723AB8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →