#723AB5#723AB5
#723AB5 is a mid, vivid violet. Relative luminance 0.099; OKLCH L 48.5% C 0.185 H 300.5°. Best body text is #FFFFFF at 7.03:1 contrast (WCAG AA passes).
Color values
| HEX | #723AB5 |
|---|---|
| RGB | rgb(114, 58, 181) |
| HSL | hsl(267, 51%, 47%) |
| HSV | hsv(267, 68%, 71%) |
| CMYK | cmyk(37%, 68%, 0%, 29%) |
| CIE-LAB | lab(37.73, 48.94, -56.04) |
| CIE-LCH | lch(37.73, 74.41, 311.13°) |
| OKLab | oklab(48.47% 0.0939 -0.1596) |
| OKLCH | oklch(48.47% 0.185 300.5) |
| XYZ | xyz(16.7909, 9.9396, 44.7410) |
| Luminance | 0.0994 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Bluey Purple
#6241C7
ΔE00 4.51
Rebeccapurple
#663399
ΔE00 4.88
Blurple
#5539CC
ΔE00 6.00
Blue With A Hint Of Purple
#533CC6
ΔE00 6.00
Burple
#6832E3
ΔE00 6.54
Royal Purple
#7851A9
ΔE00 6.59
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#723AB5 #7DB53A
analogous
#3A40B5 #723AB5 #B03AB5
triadic
#723AB5 #B5723A #3AB572
tetradic
#723AB5 #B53A40 #7DB53A #3AB5B0
square
#723AB5 #B53A40 #7DB53A #3AB5B0
split-complementary
#723AB5 #B5B03A #40B53A
monochromatic
#381C58 #552B87 #723AB5 #9160CC #B18EDB
Accessibility & contrast
On white
7.03
#723AB5 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.99
#723AB5 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #723AB5
7.03:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##723AB5 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##723AB5 | 1.00 | 7.03 | 2.99 | 7.03 |
| #FFFFFF | 7.03 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.99 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.03 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#0058B9
Deuteranopia (green-blind)
#0058B2
Tritanopia (blue-blind)
#635773
Achromatopsia (no color)
#595959
Design tokens & code
CSS
--color: #723ab5; /* rgb */ color: rgb(114, 58, 181); /* oklch */ color: oklch(48.5% 0.185 300.5);
Tailwind
colors: {
custom: {
50: '#a074cc',
500: '#723ab5',
950: '#000000',
},
}SCSS
$custom: #723ab5; $custom-light: #a074cc; $custom-dark: #000000;
JSON
{
"hex": "#723ab5",
"rgb": {
"r": 114,
"g": 58,
"b": 181
},
"hsl": {
"h": 267.317,
"s": 51.464,
"l": 46.863
},
"oklch": {
"l": 0.48471,
"c": 0.18517,
"h": 300.5
},
"luminance": 0.0994
}Semantic roles & 50–950 ramp
primary
#723AB5
secondary
#A8C685
accent
#DB4D9A
background
#FAF7FC
surface
#F4EDF9
border
#CEC8D2
text
#0F0813
muted
#7F7B82